10/22/2026
Today's ALG Vacations Ascend 2026 highlight was hearing keynote speaker Will Guidara, bestselling author of Unreasonable Hospitality.
His message about the remarkable power of giving people more than they expect really resonated with me. Whether in hospitality, travel, or everyday life, it's those thoughtful, unexpected touches that turn a good experience into something truly memorable. A wonderful reminder that great service is about more than meeting expectations. It's about exceeding them! 🌴✈️