CareMarketer - HI

12/05/2023

04/15/2019

There’s a common misconception that the more pages you have targeting a keyword, the better you’ll rank for that keyword. After all, the more pages you have trumpeting your niche, the more likely Google is to pick up on your keywords and elevate your SERPs ranking, right?

Actually, no. That isn’t true. Read this article from Search Engine Journal to learn how to avoid this misstep.

Keyword cannibalization happens when several pages on your website compete for the same keyword or phrase in Google. Here's how to find and fix it.

04/08/2019

An important first step in any local SEO strategy is to claim and verify your local business’ Google My Business (GMB) listing. Getting on Google My Business can increase your chances of showing up in Google’s Local Pack, Local Finder, Google Maps, and organic rankings in general.

Is your Google as robust as it should be? Read this article from Moz to find out!

With new features rolling out left and right, optimizing your Google My Business listing has never been a better idea — or more overwhelming. Kickstart your local SEO strategy by checking each of these essential optimizations off your list.

03/17/2019

Consumers make more than 160 billion searches per month on Google. Is your PPC Campaign dialed in to take advantage?

This article from Search Engine Journal tells you what you need to know:

https://www.searchenginejournal.com/developing-effective-ppc-strategy-what-you-need-to-know/295931/

Don't have time to manage your own PPC? CareMarketer can help! Contact us to set up a free consult!

Want to develop a sustainable PPC campaign that drives results? Here are some key considerations and insights you need to know.

03/01/2019

Home Instead Franchises: Learn 2 actions you can take right away to improve how you rank! Watch our Search Marketing 101 Webinar:

Search Marketing 101: Are You Present When Your Prospects are Looking for You? - What is search? - How are your prospects using search? - What can you do to ...

12/03/2018

Did you miss our webinar on Search Marketing 101? No worries, catch the reply on our Youtube channel.

03/08/2018

Did you miss our webinar on Social Media Marketing? No worries, catch the replay on our Youtube channel!

Social Media Marketing - How to use Social media to market your business - Understand you are there to engage and build a relationship, not to sell Learning ...

03/07/2018

"88% of respondents read/used reviews to determine the quality of a local business; an overwhelming majority of respondents, 93%, said they checked reviews before dining or shopping. This means no matter how good your website is, or how compelling your offering, your customers will seek out other opinions. Having a strategy to earn, manage, and respond to reviews is a must."

Many local brands are leaving money on the table by choosing to ignore online reviews, which are great vehicles for brand building and reputation management, and serve as excellent customer retention tools.

03/06/2018

"Are you assuming a #1 organic ranking is the way to get as much traffic as possible? Think again. Increasingly, SERP features (local packs, Knowledge panels, featured snippets, etc) are stealing searchers’ attention and clicks from organic listings."

With over 200 factors in Google’s algorithm, SEO is a complex science. But it’s not how much you need to know that makes it really challenging -- it’s the ever-changing nature of the rules of the game. As search engines strive to improve the quality of search results, some ranking factors shif...

03/05/2018

"Now that paid search ads are taking up more organic real estate, click-through rates for organic search listings — especially in the first two positions — will probably decrease because the organic results have been pushed farther down the page."

We've heard a lot about how Google's changes to its paid ad display might impact advertisers, but what about those focused on organic search? Columnist Winston Burton discusses the impact on SEOs.