Firstline Brands

Firstline Brands Our Mission: To enhance the hair care experience of the multicultural consumer.

Our CEO, is taking the stage at DSN’s Inside Beauty & Wellness Forum 2025. () This is an incredible opportunity to hear...
08/21/2025

Our CEO, is taking the stage at DSN’s Inside Beauty & Wellness Forum 2025. ()

This is an incredible opportunity to hear insights from leaders who are shaping the industry & we’re proud that Firstline Brands will be part of the conversation.

Don’t miss it! Register now to secure your spot. Link in stories.

On this day in 1986, our founder, Robert A. Bowser, set out to fill a gap in the textured hair care and accessories mark...
08/15/2025

On this day in 1986, our founder, Robert A. Bowser, set out to fill a gap in the textured hair care and accessories market, a mission that would change the beauty industry forever.

With a vision and commitment to his community, he built a brand that would become a trusted name in households for generations. From the beginning, Robert A. Bowser believed textured hair deserved tools and accessories made with the same care, quality, and innovation as any other beauty product.

His legacy is more than the products we create. It’s the trust, representation, and authenticity that continue to define Firstline Brands nearly four decades later. Today, we honor his vision, the journey we’ve taken, and the generations who’ve made us part of their everyday lives.

This anniversary is more than a milestone, it’s a celebration of innovation, authenticity, and the generations we’ve served since day one. Here’s to 39 years of setting the standard in textured hair care powered by excellence, innovation and representation. Here's to our community, our legacy, and the boundless future ahead! 🎉

Named a 2025 Beauty Editors’ Pick and praised by writer , who said “this innovative carry-on brush totally solves all o...
07/20/2025

Named a 2025 Beauty Editors’ Pick and praised by writer , who said “this innovative carry-on brush totally solves all of my dilemmas,” the Evolve Carry-On Edge Brush folds, packs, and delivers, keeping your edges sleek from the 9AM pitch to the 2PM flight to the 9PM touch-up.

Designed by our in-house product development team—who live this life, who understand the need for real solutions—this is hair care with purpose, made for textured routines and nonstop schedules.

Foldable. Travel-ready. Made for us, by us with a convenient built-in edge gel reservoir. The Evolve Carry-On Edge Brush is on-the-go tool you didn’t know you needed—until now.

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On a night where Black fatherhood, community, and culture took center stage, Firstline Brands proudly served as the pres...
07/01/2025

On a night where Black fatherhood, community, and culture took center stage, Firstline Brands proudly served as the presenting sponsor of An Evening in Real-Time—an impactful annual fundraiser presented by .

The event honored five men whose leadership, purpose, and presence reflect the very values on which our founder, Robert A. Bowser, built this enterprise.

Each recipient of the Robert A. Bowser Real-Time Award—Quentin Smith, Phillip Yates, Chris Porter, Ed Ryland, and LaRonn Harris—stands as a living legacy of fatherhood in action.

Our very own Marketing Leader, Syretta A. () introduced each honoree with intentionality, sharing their stories and impact, while our Director of Growth & Partnerships, Lakisha J. (), presented their plaques with pride.

CoolxDad's founder, Kevin Barnett created a moment that was a purposeful alignment of legacy, leadership, and cultural impact in real time.

📸: Photo credit: William Issac (.isc)

This Juneteenth, Firstline Brands is proud to join in honoring the brilliance of Black creativity and the power of lega...
06/19/2025

This Juneteenth, Firstline Brands is proud to join in honoring the brilliance of Black creativity and the power of legacy.

Join our Director of Growth and Partnerships, Lakisha Jackson, and Marketing Manager, Syretta Avent, as they speak on building cultural wealth through creativity, community, and collective resilience.

🗓️ June 19 | 🕒 3PM
📍 1204 Victor Street | Houston, TX

Behind every great legacy is a man who dared to dream big. Today we honor our founder, Robert A. Bowser, whose vision la...
06/15/2025

Behind every great legacy is a man who dared to dream big. Today we honor our founder, Robert A. Bowser, whose vision laid the foundation for Firstline Brands nearly 40 years ago.

To all the dads who lead with heart, hustle, and hope—Happy Father’s Day. We see you. We thank you.

Our founder, Robert A. Bowser, believed in doing the work—at home, in business, and in the community. We’re honored to p...
06/12/2025

Our founder, Robert A. Bowser, believed in doing the work—at home, in business, and in the community.

We’re honored to partner with to present the Robert A. Bowser Real-Time Award, created to recognize fathers who lead with action, intention, and love.

As the Presenting Sponsor, Firstline Brands is proud to celebrate fathers who create lasting impact within their families and communities.

From our best-selling satin bonnets to our WavEnforcer Do-Rags & King Caps caps to our edge brushes that never miss—'s B...
06/11/2025

From our best-selling satin bonnets to our WavEnforcer Do-Rags & King Caps caps to our edge brushes that never miss—'s Beauty Sale is back & that means Camryn’s BFF, Evolve, and & accessories are 25% off.

Use the yellow in-store coupon or use the code BEAUTY25 for online orders.

Now through 6/17. Don't sleep on this one!

Our Evolve Jet Set Scarf is designed for motion—from flights to mid-morning errands to days by the pool, or even to comp...
06/09/2025

Our Evolve Jet Set Scarf is designed for motion—from flights to mid-morning errands to days by the pool, or even to complement an on-the-go look.

With built-in UV protection & a visor-meets-scarf silhouette, it’s the accessory that blends function with function & fashion, especially on days when your hair has other plans.

Where are you wearing your Evolve

Empowered women empower girls. We’re proud to support & their mission to uplift young women through career education a...
06/04/2025

Empowered women empower girls.
We’re proud to support & their mission to uplift young women through career education and mentorship.

Our team had the opportunity to speak at Travis High School and support scholarship fundraising efforts—helping plant seeds for the next generation of CEOs, creators & changemakers.

We didn’t stop there—our Growth & Partnerships Director, Lakisha Jackson took it even further, raising nearly $4,000, including a $2500 donation from FirstLine Brands to support scholarships for local students.

For her leadership, she received the Trailblazer Award, & was recognized for the ongoing partnership. Together, we’re investing in brighter futures for students.

Thank you to Nerdy Girl Success for honoring us. We’ll always support missions that inspire & uplift.

From the boardroom to your screen 💫Did you catch our very own on Chattin’ with Chelsea ()? Joni discussed leadership, l...
05/29/2025

From the boardroom to your screen 💫
Did you catch our very own on Chattin’ with Chelsea ()? Joni discussed leadership, legacy, innovation, and what it means to run a successful, Black woman-owned brand that’s been setting the standard in textured hair care for nearly 40 years.

📺 The show re-airs TODAY on at 4:30 PM and at midnight. Link in our stories.

Tune in TOMORROW to see Firstline Brands’ very own President & CEO on Chattin’ with Chelsea! ().Joni talks legacy, lead...
05/29/2025

Tune in TOMORROW to see Firstline Brands’ very own President & CEO on Chattin’ with Chelsea! ().

Joni talks legacy, leadership, and Firstline Brands' role as a pioneering textured haircare enterprise—THE FIRST Black-owned textured hair accessory company.

Wardrobe:

📺: 12:30p & 12a on , 4:30p on

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