ferroconcrete

ferroconcrete brands personified Brands need to have the right tools to make friends and expand their community — that's where we come in.

Founded in 2006 by Creative Director Yo Santosa, we design companies from the ground up— creating brand identities, strategy, spaces, products, motion graphics, social-media solutions, interactive experiences, and websites. Ferroconcrete builds creativity into brands. We craft brand stories that are worth sharing. Leading through innovation — we incubate and accelerate ideas — then bring them to life.

05/24/2016

Crafting a unique coffee experience isn’t solely about brewing a perfect cup of java; it’s about designing consumer appeal and developing brand relationship with a methodology, menu program, customer service, product architecture, store design, merchandising, packaging and more. Our city is e...

Every so often design firms are given the opportunity to work on a project that hits close to home - for us, it was wine...
05/11/2016

Every so often design firms are given the opportunity to work on a project that hits close to home - for us, it was wine. Check out our recent rebrand for .

Please Winc Responsibly. http://ferroconcrete.com/projects/winc

WINC BRANDING / DESIGN Challenge Not a traditional online ‘wine club’, ClubW, produces wines that are uniquely their own through a select group of winegrowers and bottlers to service online subscriptions and stores nationwide like Whole Foods. They sought to elevate their brand and inform a wider au...

03/01/2016
12/21/2015

"How does it make you feel when your work is imitated?"

"There’s a form of flattery in it, but it’s also a driving force to show everybody what’s next. You have this motivation because you want to prove yourself above the pack. What drives me to be better is when people tell me that I can’t do it."

Founder of ferroconcrete | Full Service Branding & Design Agency

See FC's Design & Brand Director Scott Meisse's article on the Skid Row Housing Trust in the latest LA Downtowner
12/18/2015

See FC's Design & Brand Director Scott Meisse's article on the Skid Row Housing Trust in the latest LA Downtowner

12/14/2015

Howdy, Because of popular demand we have extended the Customer Journey Webinar Replay for another 24 hours. Don't miss it! Don't want to scroll? 1. EXTENDED How to Define the Customer Journey. Click here to watch.2. Branding: HOW TO BUILD A STRONG BRAND w/ Yo Santosa. Click here to watch. 3. Order…

12/08/2015

Everyone's got that one friend who loves whiskey. And everyone has the same struggle to find them a new and exciting gift that friend doesn't already have.

Yo Santosa's low-down on business life in LA: http://artcenter.edu/dot/
10/27/2015

Yo Santosa's low-down on business life in LA: http://artcenter.edu/dot/

© 2015 ArtCenter College of Design All rights reserved. Dot, ArtCenter and ArtCenter College of Design are trademarks of ArtCenter College of Design.

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