Travel Marketing & Media

Travel Marketing & Media We help travel businesses get and keep a consistent stream of new clients with intelligent strategies, clever systems, and high converting content.

Travel suppliers and tourism boards are encouraged and welcome to partner with us. We produce incredible content for travel advisors so that they can sell more of you!

American Express BUSINESS CLASS approached me to be one of three featured business owners who raised prices during the p...
06/02/2023

American Express BUSINESS CLASS approached me to be one of three featured business owners who raised prices during the pandemic.

While raising prices or introducing new fees may seem daunting, it shouldn't be a negative experience. I know many travel advisors tremble at the thought of charging planning fees, let alone raising the price. It shouldn't be that way. You deserve to have a thriving business, and if the cost of life and your business goes up... so too should your prices.

In this article, I share how we successfully raised our prices in our membership in 2022 without upsetting our community and losing less than 0.5% of our members. We had avoided price increases for many years. It was our first price increase in the four years of running our membership, and we were determined to find a way that made us and our members comfortable while still ensuring the sustainability of our business.

So, fellow business owners and travel advisors, take heart!

Raising prices doesn't have to be a doom and gloom affair. Approach it with a sprinkle of humor, a dollop of transparency, and a dash of creativity, and you might find yourself soaring to new heights of success. And who knows, maybe American Express will come knocking on your door for a feature too. Stranger things have happened in the business world, my friend.

https://www.americanexpress.com/en-us/business/trends-and-insights/articles/three-businesses-finally-raised-product-prices-heres-what-they-learned/

👉🏽 GET A CONSISTENT STREAM OF NEW CLIENTSWhether you're not profitable or struggling to meet your goals, this interactiv...
05/17/2023

👉🏽 GET A CONSISTENT STREAM OF NEW CLIENTS

Whether you're not profitable or struggling to meet your goals, this interactive training provides the knowledge and inspiration to take your travel business to new heights.Unlike other training that energizes you but is uncertain about the next steps, this session will equip you with the excitement and clarity to move forward confidently.

It's a live event encouraging active participation, so we highly recommend attending the training in real-time to fully benefit from the interactive experience. We will also allocate time for a Q&A session at the end, allowing you to seek further clarification on any topics covered.

We understand that scheduling conflicts may arise, so if you cannot join the live event, a replay will be available afterward.Registering for the event is essential to ensure you receive the instructions to join and the link to replay.

To secure your spot, simply click on the button belowSIGN UP, AND WE'LL EMAIL YOU THE LINK TO JOIN THE DAY BEFORE:
https://fierce-maker-5677.ck.page/55988693ec

The conversation in the Planning Fees Community of our app is great! So exciting to see advisors and agencies building c...
04/11/2023

The conversation in the Planning Fees Community of our app is great! So exciting to see advisors and agencies building confidence and making 💰

Head over to traveladvisorhub.app to join this free forever app Community.

There are so many communities - one for every niche plus some!

Nod your head, if you have ever thought to yourself “OMG I could never imagine spending that much money on XYZ”XYZ could...
04/05/2023

Nod your head, if you have ever thought to yourself “OMG I could never imagine spending that much money on XYZ”

XYZ could be a $85K Hermes purse, a $300K Aston Martin car hotel, a $70K domestic private jet ride, a $5K bottle red of wine, or $10K per night hotel suite.

I nod my head. I have said that out loud many times.

There are a few reasons we do this. Let’s talk about it from the perspective of selling travel:

- Selling luxury travel requires a combination of knowledge, expertise and a strong personal touch.
- Selling travel requires you to have unwavering confidence in the value of a service or experience.
- Selling luxury travel requires you to stop shopping from your own pocket

So if high-end luxury services and experiences are not in your budget, how do you get that knowledge, expertise and confidence to sell it?

You have to experience it for yourself! There is no other way to under high end luxury. Read all the brochures and blogs you can, but first hand experience give you the feelings. And isn’t that what luxury is? Feelings!

If you don’t have $500K to jump in a jet and spend the weekend at the Four Seasons in Seychelles do this instead…

Reach out to your closest Four Seasons (or wait until you are in a city for something else and do it then).

Book yourself in for on night - mid week is always best for a good rate and the best photos.

Check to see if there are industry rates and/or when their quietest month is to get the best rate.

Arrive at the hotel at 9am. Eat breakfast.

Go for a walk around the property.

Eat lunch.

Spend the afternoon in the pool or working in a beautiful corner of the hotel.

Check in.

Walk the room and pay attention to every tiny detail - as if you were looking for ants. Note how you feel.

Read the magazine in the room.

Go have a drink at the bar or a coffee on the terrace.

Eat dinner.

Sleep.

On the second day, do all those things again and after dinner that night, go home. You’ll have two full days and a blissful evening of high-end luxury.

This type of investment into your business will truly help your confidence when selling luxury travel especially if you are new to the industry.

A good website will convert a visitor into an email subscriber, an appointment, a phone call, or an email. ☎️ 📩 🗓️Anythi...
02/10/2023

A good website will convert a visitor into an email subscriber, an appointment, a phone call, or an email. ☎️ 📩 🗓️

Anything less than that… your website has failed you. 😩

H͟o͟w͟ ͟m͟a͟n͟y͟ ͟o͟f͟ ͟t͟h͟e͟s͟e͟ ͟s͟t͟a͟t͟e͟m͟e͟n͟t͟s͟ ͟r͟i͟n͟g͟ ͟t͟r͟u͟e͟ ͟f͟o͟r͟ ͟y͟o͟u͟?

👉🏽𝑬𝒎𝒃𝒂𝒓𝒓𝒂𝒔𝒔𝒊𝒏𝒈?

This is usually a result of DIY gone wrong. No matter how hard you try, even buying a template and a course, DIY websites will always look DIY.

In the same way, if you want people to use you for your expertise, you should use an expert for your website.

With our help, you’ll never feel embarrassed to send someone to your website again.

You’ll feel proud, excited, and confident about the experience they will have.

👉🏽 𝙉𝙤𝙩 𝙮𝙤𝙪𝙧 𝙣𝙞𝙘𝙝𝙚?

This is common for travel advisors who are given websites to customize from their host agency. Because it wasn’t built for your travel business, it is generic.

It has generic travel images, generic copy (words), and generic pages. It shouldn’t be that way.

Your website should only show the destinations and experiences of the travel you want to sell.

It shouldn’t send your visitors away from your website. It should convert them to appointments and email subscribers.

👉🏽 𝙊𝙪𝙩 𝙤𝙛 𝙮𝙤𝙪𝙧 𝙘𝙤𝙣𝙩𝙧𝙤𝙡?

If your site is controlled by someone else, if it has ads on it, if your email list is marketed on “your behalf,” you don’t have your hands on the wheel of your business.

If you change host agencies or become an independent travel advisor, take your website with you, and you won’t start from scratch.

As a business owner, you need to control the narrative of your business, which means having the capacity to change 100% of your website 24/7.

▶︎ ▶︎ ▶︎

If any of those resonate with you, you are NOT ALONE. So many travel advisors want and deserve a high-converting website that reflects their brand.

Having a custom-designed website is not in everyone's budget. But that doesn't mean you have to settle for a DIY experience that will leave you stuck in the weeds.

Website in a Weekend is the solution for any travel advisor that wants an affordable, professional, and fast website. Spend two days with our team, and we'll help you with your copywriting, provide all of your images, and teach you how to lay out your website... word by word, image by image!

Learn more at www.travelmarketingandmedia.com/website-in-a-weekend.

♟️ 𝗘𝗺𝗮𝗶𝗹 𝗼𝗿 𝗗𝗠 𝘂𝘀 𝘄𝗶𝘁𝗵 𝗮𝗻𝘆 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻𝘀 𝗮𝗻𝗱 𝗷𝘂𝗺𝗽 𝗼𝗻𝘁𝗼 𝘁𝗵𝗲 𝘄𝗮𝗶𝘁𝗹𝗶𝘀𝘁 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 "𝘄𝗲𝗲𝗸𝗲𝗻𝗱".

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✈️ At Travel Marketing + Media, we help over 42,000 travel advisors and agencies to get a consistent stream of new clients. You deserve to have a wildly profitable business that brings you joy.
If you’re tired of attracting the wrong clients (or none at all) and are ready to join us for content, community, and coaching that will help you reach your goals… you are in the right place.
To learn more, head over to www.TravelMarketingAndMedia.com today.
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Have you ever considered creating a group itinerary and then escorting that group?You've possibly been trained that it's...
02/07/2023

Have you ever considered creating a group itinerary and then escorting that group?

You've possibly been trained that it's not the right way to do groups, but according to who? There are so many ways to grow your "groups" business.

In this popular podcast episode, Shanell explains who her first group was, how she came up with the program, costed it, marketed it, and then traveled with them. Shanell now has three groups she is simultaneously selling for 2023, and it was such a great learning experience to listen to and share.

Whether you're at the start of your travel business or seasoned and looking to scale, I recommend giving this one a listen.

xo

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✈️ At Travel Marketing + Media, we help over 42,000 travel advisors and agencies to get a consistent stream of new clients. You deserve to have a wildly profitable business that brings you joy.

If you’re tired of attracting the wrong clients (or none at all) and are ready to join us for content, community, and coaching that will help you reach your goals… you are in the right place.

To learn more, head over to www.TravelMarketingAndMedia.com today.
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Last year I started watching The Home Edit on Netflix. Have you seen it? 📺It’s where a team of expert organizers go into...
02/03/2023

Last year I started watching The Home Edit on Netflix. Have you seen it? 📺

It’s where a team of expert organizers go into people’s homes to create organized bliss.

They edit their belongings, categorize them and then put everything into the right place.

Their clients get a full transformation - from crazy chaos to organized and efficient. 💫

I mean, who doesn’t want perfectly organized drawers, cupboards and pantries?!

Finding what you want, and when you need it is the ultimate home goal. It reminds me of the perfectly lined up umbrellas in the South of France or perfectly organized Japanese bento boxes 🍱.

That got me thinking about my business, and specifically my content (files, folders, paper etc). 🗂️

Most business owners have an insane amount of content - from social media posts to blogs and articles, email templates and forms. But is it organized? Is it in reach?

*** And most importantly, is it WHAT YOU NEED to hit your sales goals? 💰💰💰

Whether you need to spring clean your business content so that it lines up with 2023 goals, or perhaps you need to start creating content for the first time, having a blueprint (a structured plan) is a must.

This April I’ll be in San Juan hosting the TRAVEL Traffic + Conversion Experience together with our friends at Travefy. 🗓️

Creating organized content that is in direct alignment with your sales goals is just ONE of the many thanks we’ll show you how to do for your travel business.

Visit www.travelmarketingandmedia/com/san-juan for more information.

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✈️ At Travel Marketing + Media we help over 42,000 travel advisors and agencies to get a consistent stream of new clients. You deserve to have a business that is wildly profitable and brings you joy.

If you’re tired of attracting the wrong clients (or none at all) and are ready to join us for content, community and coaching that will help you reach your goals… you are in the right place.

To learn more head over to www.TravelMarketingAndMedia.com today.
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It's that time of year again! 🗓️ If you have been following us for a hot minute, you'll know that we only offer this [F...
02/01/2023

It's that time of year again! 🗓️

If you have been following us for a hot minute, you'll know that we only offer this [FREE] powerful travel marketing training a few times per year. ⏰

We have helped travel advisors on the brink of bankruptcy, travel advisors who were overwhelmed starting a new business, and those on the edge of burnout. ⚡️

Our sessions are heads and shoulders above our competitors because we have actually marketed and sold travel over the past two decades (for the biggest travel brands in the world), AND we wouldn't have 42K travel advisors in our community if we weren't proving training that works. 🙌🏽

We only teach what we have implemented ourselves OR implemented for travel advisors. So if we didn't increase or improve our business from it - we won't tell you to do it. 💰

So... whether you can make the LIVE session or you need to catch the 3-day replay... do your future self a favor and SIGN UP today for one, two, three, or all four sessions. ⌨️

We promise you'll learn something new that you can implement into your business right away - for free... from EVERY session. ♟️

If you have been to one of our training before, help out the folks who have just found us and let them know in the comments what you love about our training. 🤎

Go to www.travelmarketingandmedia.com/events to sign up.

_____________

✈️ At Travel Marketing + Media, we help over 42,000 travel advisors and agencies to get a consistent stream of new clients. You deserve to have a wildly profitable business that brings you joy.
If you’re tired of attracting the wrong clients (or none at all) and are ready to join us for content, community, and coaching that will help you reach your goals… you are in the right place.
To learn more, head over to www.TravelMarketingAndMedia.com today.
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OK - so I have some downtime today and would love to know if you have ANY questions about growing your travel business.D...
01/31/2023

OK - so I have some downtime today and would love to know if you have ANY questions about growing your travel business.

Drop your question below in the chat!

And don't forget to join our FB group by scrolling to the top of this page and clicking on the VIST GROUP button.

Ask away!

PS. If you attended today's webinar and want the slides go to https://bit.ly/tmmtravefy.

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✈️ At Travel Marketing + Media, we help over 42,000 travel advisors and agencies to get a consistent stream of new clients. You deserve to have a wildly profitable business that brings you joy.
If you’re tired of attracting the wrong clients (or none at all) and are ready to join us for content, community, and coaching that will help you reach your goals… you are in the right place.
To learn more, head over to www.TravelMarketingAndMedia.com today.
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STEP AWAY FROM YOUR KEYBOARD ⌨️BEFORE you hit post or publish on your next piece of marketing for your travel business.....
01/30/2023

STEP AWAY FROM YOUR KEYBOARD ⌨️

BEFORE you hit post or publish on your next piece of marketing for your travel business... including but not limited to a caption, image, bundle, template, or swipe file, make sure you are 100% sure you have considered all of the below (as a starting point). We saw one too many travel advisors get burned during 2022. When we know better we can do better!

👉🏽 Do you have approval from the photographer, graphic creator or author of the original piece of content to use it? Yes, this includes supplier provided content, free stock sites, and content made by marketing agencies. Just because you can buy it or download it for free, doesn't mean you have permission from the original creator to use it.

👉🏽 There are rules around how pieces of content can be used. Take Disney for example. They have a very strong brand - so strong that it is globally recognized. You can't use their images or name to market and sell without permission.

👉🏽 Permission is not carte blanche (complete freedom to do what you want). Tourism boards and suppliers might give you access to their gallery or media center but it comes with terms and conditions. Know how you want to use an image before you download it and keep a copy of the terms and conditions.

👉🏽 Forgiveness instead of permission is not legally OK. Ask the person selling you the content if they have permission from the original creator for you to use it in the way you intend. There are always rules and boundaries.

👉🏽 Read the terms and conditions carefully before you buy marketing content. At the end of the day, your business is accountable for how you use the content regardless of where you got it from.

Questions? Drop them below!

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✈️ At Travel Marketing + Media, we help over 42,000 travel advisors and agencies to get a consistent stream of new clients. You deserve to have a wildly profitable business that brings you joy.
If you’re tired of attracting the wrong clients (or none at all) and are ready to join us for content, community, and coaching that will help you reach your goals… you are in the right place.
To learn more, head over to www.TravelMarketingAndMedia.com today.
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Get a consistent stream of new travel clients

At Travel Marketing & Media we know that you want to be a travel planning professional (superhero status). In order to do that, you need a consistent stream of new clients.

The problem is that you’re passionate about travel but you do not have the expertise in successful marketing strategies, which makes you feel overwhelmed.

We believe that you deserve to focus on what you love most, planning travel for clients that you care about.

As a former travel agent and fellow business owner, I get how overwhelming it can feel to run a business which is why over the past 21 years we have helped travel brands and over 12000 travel business owners just like you to grow their business.