07/07/2023
I finally made it to Milwaukee Art Museum for the Scandinavian Design exhibition! Given my Scandi/Nordic obsession, I had to get there before the exhibition ends on July 23.
🇫🇮 From the museum website: “Scandinavian Design and the United States, 1890–1980 is the first exhibition to explore the extensive design exchanges between the United States and Denmark, Sweden, Finland, Norway, and Iceland during the 20th century.”
🇳🇴 Can’t really talk about Scandinavian influence on the U.S. without mentioning LEGO. From the display placard: “Arriving in the United States in 1961, Denmark's LEGO was marketed as a building toy for enhancing children's creativity.
Town-Plan, the first model sold in the U.S., emphasized open-ended imaginative play and was designed by Godtfred Kirk Christiansen, the son of LEGO founder Ole Kirk Christiansen.
A 1965 ad featuring this set stated: ‘There is, in this nervous world, one toy that does not shoot or go boom or bang or rat-tat-tat-tat. Its name is Lego. It makes things.’” It’s those last few lines that get me. I’ve said hundreds of times over the years that I do not enjoy LEGO; I just was never interested in it, even as a kid. But the comment about it being one toy that doesn’t go book or bang made me appreciate LEGO a little bit more. I had never thought of it that way.
🇸🇪 The second photo includes more examples of Scandinavian/Nordic influences on children’s items.