10/07/2026
Dolly Parton and Andrew Wexler, CEO of Herschend Enterprises, were scouting hotel sites around downtown Nashville one day when they pulled up to 211 Commerce St, at the corner of Commerce and Third Avenue North.
"This is the one," Parton said. Just one problem, Wexler told her: The building wasn't for sale.
"Andrew, you'll figure it out," she said.
Wexler told the story at the official opening of Dolly Parton's SongTeller Hotel on Oct. 6.
The tower, developed by The Mathews Company and Ayers Asset Management, opened in May 2000 as Commerce Center. It had originally been slated to carry the name of its intended anchor tenant, Nashville-based MagneTek Inc. The electronics manufacturer backed out before the opening, subleasing its space to law firm Baker Donelson Bearman & Caldwell. Baker Donelson and the Nashville Area Chamber of Commerce were there from the opening; in 2009, Baker Donelson expanded and the building became Baker Donelson Center. The Chamber stayed 21 years, moving to Capitol View in spring 2020. Baker Donelson left in 2021 when Dallas-based Velocis bought the building for $50.25 million and painted it white.
In late November 2023, Parton's Dollywood Co. — her joint venture with Herschend Enterprises — bought the building for $75 million through an entity called PNH Properties.
SongTeller opened a few weeks after Parton's death. Dolly's Life of Many Colors Museum, directed by Parton's niece Rebecca Seaver, occupies the hotel's entire third floor — more than 20,000 square feet of fashion pieces, memorabilia and artifacts, including a wedding dress Parton had believed lost.
Herschend Creative Studios led the redesign of what had been a conventional office tower. The team preserved the building's distinctive curved windows. New additions include an intimate songwriter venue called Parton's Live, a listening lobby, a top-floor lounge, and signature rooms with details like wig dryers in place of hair dryers and wall vinyl behind each bed depicting a British fan's collection of Parton concert tickets.
Wexler said Parton had a specific requirement for the site: She wanted her hotel close enough to Broadway to have a direct sightline to it. With 211 Commerce, she got exactly what she wanted.