LXL Sports & Lifestyle Entertainment

02/02/2015

An amazing Super Bowl last night between the Patriots and the Seahawks. Congratulations to the Patriots for a great win, and congrats to both teams being part of the highest rated Super Bowl of all-time.
http://profootballtalk.nbcsports.com/2015/02/02/super-bowl-delivers-its-highest-overnight-tv-rating-ever/

The early numbers are in, and the Super Bowl was a huge hit on TV. NBC Sports PR has announced that the Patriots’ Super Bowl XLIX victory over the Seahawks delivered a 49.7 overnight rating, the highest in Super Bowl history. Last year’s Super Bowl overnight rating was a 47.6 for the Seahawks’ blowo…

01/28/2015

Building relationships with experiential marketing

http://www.marketing-interactive.com/building-relationships-experiential-marketing/

What can we learn from this seemingly industry-specific branding strategy? Apple Lam finds out.

01/21/2015

What Does It Take to Win the Super Bowl on Social Media?

http://www.adweek.com/news/advertising-branding/what-does-it-take-win-super-bowl-social-media-162121

Advertisers once again are bringing out all the digital bells and whistles for the Super Bowl, the biggest marketing event of the year.

01/20/2015

15 Must-Have Marketing Tools for 2015

Which tool is your favorite?

http://www.entrepreneur.com/article/241570

If you don't have the budget to assemble a top-tier marketing team, you'll need some great tools to take your marketing to the next level.

01/19/2015

Congratulations to the New England Patriots and The Seattle Seahawks on making it to Super Bowl XLIX. These teams will meet February 1st to decide who is the best. Comment on this post and tell us who you think will win the big game.

01/16/2015

"I’ve been to plenty … global sporting events around the world, and really enjoyed being able to see the points of differentiation … Congrats on the unique business model.”

01/15/2015

Why Mikhail Prokhorov Is Selling The Brooklyn Nets. Share this post if you have ever been to a game at Barclay's Center.

http://www.forbes.com/sites/mikeozanian/2015/01/14/why-mikhail-prokhorov-is-selling-the-brooklyn-nets/

01/07/2015

The top 5 sports advertisements of last year. Comment with your favorite sports advertisements of the year


http://warsaw.sportsblog.com/posts/1536442/the_5_best_sports_advertisements_of_2014.html"

Posted January 03, 2015in Sports Marketing Writer Jeff Angus Tags advertising,duracell,gatorade,jordan,nike The 5 Best Sports Advertisements of 2014 Kirby Lee-USA TODAY Sports Companies tend to open up the vault when it comes to marketing and advertising to sports fans, and for good reason – we are…

12/17/2014

LXL sets the stage for special, unique event experiences that take place in an intimate suite or special venue. LXL allows you to connect with your clients by bringing premium, memorable sports and entertainment experiences. Learn more at http://lxlexperience.com/

12/15/2014

Rich Wilson, Principal at The Sherman Group with Paul Goldschmidt at LXL's Nike Town Experience earlier this month.

12/10/2014

LXL President and CEO, Marc Riccio is sharing his business insights through original content. Check out his blog at http://ow.ly/FG4zu

I recently spoke to college students at a career symposium.

12/03/2014

LXL curated another once-in-a-lifetime experience on Monday at Nike Town NYC. Guests got the opportunity to customize their own shoe at the NIKEiD Studio and enjoy a private shopping experience at Nike Town. To make the night truly special guests got the opportunity to meet MLB All-Star Paul Goldschmidt