10/07/2026
Scent and sweat / We joined our partners at Advantage Sport & Fitness for their showcase at Peloton HQ, and brought something of our own. Between instructor-led Peloton workouts and hands-on tours of the new commercial line, guests got to blend a custom wellness scent to take home. A good amenity program works the same way: the equipment gets people in the door, and the experience around it is what they remember. Thank you to ASF for hosting, and to everyone who came out.