ALAB GROUP

ALAB GROUP PR + Communications + Laboratory We offer personalized solutions grounded in consistency, authenticity, and genuine human connection.

ALAB GROUP is an innovative agency that uses multiple channels to communicate, create, and market fashion and lifestyle businesses and products. Our approach cultivates holistic, one-on-one relationships and experiences. Fusing insight and ingenuity, ALAB Group’s extraordinary experiments achieve inventive results.

Tower 28 made a billboard that sprays your face.For SOS, that is kind of perfect. Instead of telling people what the pro...
07/24/2026

Tower 28 made a billboard that sprays your face.

For SOS, that is kind of perfect. Instead of telling people what the product does, Tower 28 turned the billboard into the product experience itself.

You did not just see the ad. You stepped into it, felt it and understood the product in seconds.

That is what made it more than clever OOH. It turned a city sidewalk into an interactive, sensory product demo.

The strongest activations do not just capture attention. They let people experience the brand before they ever buy it.

Before every dating app was trying to get people offline, Bumble and SPIN made the first move.For SPIN’s Make Your Move ...
07/23/2026

Before every dating app was trying to get people offline, Bumble and SPIN made the first move.

For SPIN’s Make Your Move campaign, ALAB helped bring Bumble into SPIN clubs across seven cities, with co-branded tables, paddles, balls, ping-pong lessons, cocktails, and a Serena Williams partnership that gave the activation its sport culture layer.

The idea worked because it did not feel forced. Bumble was already about making a move. SPIN gave people a place to make one.

A match on the app became a game in the room.

Featured in bonappetit: The Weston was named one of the best farm-to-table destinations in Vermont, spotlighted for its ...
06/19/2026

Featured in bonappetit: The Weston was named one of the best farm-to-table destinations in Vermont, spotlighted for its 50-acre regenerative farm, seasonal produce, and culinary program at The Left Bank.

Thanks to Hilary Cadigan for writing!

Our top 5 horror movies?My Oura ring dying.A sleep score under 50.“We just need press.”“The launch is next week.”“Can yo...
05/18/2026

Our top 5 horror movies?

My Oura ring dying.
A sleep score under 50.
“We just need press.”
“The launch is next week.”
“Can you make this go viral?”

Scary because some of these are personal.
And some of these we hear all the time.

04/30/2026

When fun marketing works!!! 👏👏👏 well done at

didn’t build a pop-up for the Rome Marathon. They took over a 15th century hospital and turned it into a recovery space...
04/15/2026

didn’t build a pop-up for the Rome Marathon. They took over a 15th century hospital and turned it into a recovery space. Running is no longer just about performance.

It’s about how you recover, reset, and feel while doing it.

When great art meets great interiors… nothing better. Via .terior. Designed by
09/24/2020

When great art meets great interiors… nothing better.

Via .terior.
Designed by

helping us get dressed for every, occasion, season and mood!
09/23/2020

helping us get dressed for every, occasion, season and mood!

Simple goes a long way with .
09/22/2020

Simple goes a long way with .

This whirlwind of a summer has made us even more appreciative of the little things. Source: Unknown
09/21/2020

This whirlwind of a summer has made us even more appreciative of the little things.

Source: Unknown

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