Wise Branding Group

01/19/2023

Get one of the last few tickets for in coming to Miami on February 4th. We're celebrating Florida’s vibrant LGBTQ+ community and the incredible accomplishments of Elizabeth Schwartz. Get your ticket at sageusa.org/Miami23.

01/19/2023

Get one of the last few tickets for in Miami! February 4th we celebrate Florida’s vibrant LGBTQ+ community and the incredible accomplishments of Elizabeth Schwartz. Get your ticket at sageusa.org/Miami23.

05/01/2019

What a great name for a women’s hygiene brand! Positive, empowered, and conjures sweet, sexy, rich imagery. Nice way to combat the stigma and negativity our biology has historically been branded with. It says, this is where the sweet stuff is!

01/09/2019

January 9, 2019: Betsy Wise posted an article on LinkedIn

12/23/2018

Why it is so, so important, to disaster check your product name! (Even though I am certain that this is really effing good vodka)

08/09/2018

It has been an awfully busy year for us at Wise Branding Group already, and we are now in the process of updating our web presence and paying a little more attention to our own brand. That’s how it goes - the cobbler’s children go shoeless.
Over the coming weeks and months, you will see and hear a little bit more from us, as we share our passion for brands, big and small.

Today we’d like to introduce you to Betsy Wise. So, before we jump into specific questions about the business, why don’t you give us some details about you and your story. I began my professional career as a lawyer and legal research and writing instructor. I graduated from – and taught – at...

04/19/2017

Exciting news from our client, Avodah - an organization that channels the power of Jewish leadership as a force for social change.
Their new logo and tagline, which we created last year, was singled out as an example of how Judaism - and the enriching experience it offers - can be branded in a way that has true impact for millennials.
Very honored to have played a role in branding an organization that is such a force for good.

04/19/2017

The passionate word girls behind WBG.

04/11/2017

Excited to share the new Pegasystems verbal identity today. Training over 100 Pega people on the power of language in the marketplace. Honored to play a role in this powerful brand's transformation. Let's go!

03/15/2017

As the big agency model has shifted, I've been honored to enjoy closer, more effective, and collaborative relationships with my Wise Branding Group clients. In the mad flurry that is SXSW, I happened to connect with the talented Garett Sloane from Ad Age to discuss if the agency giants could ever rise again. And I believe they can, but it would require elevating the creatives - so often kept apart from the client by layers of account and project managers - to a more central and client-facing role...
http://adage.com/article/special-report-sxsw/agency-nostalgia-hits-sxsw-ad-veterans-lead/308251/

A room for 60 probably squeezed in about 80 agency-side people at SXSW, all crammed into a small meetup space, drawn to the talk on "Can agencies lead again."

03/06/2017

Sometimes, a playful approach to naming can make even the most unpleasant experiences a little bit more fun!

09/30/2016

So excited for this mind-opening event at MTC!

A canoe, a car, three flights, and a full 24 hours. That’s how long it takes to get from deep in the Amazon to Miami. And the Yawanawá Tribe of the Brazilian Amazon is making that journey for the first time ever.