09/11/2026
Twenty-five years ago today, our industry answered the only way it knows how.
Schools became shelters. Shelters became hotels. Hotels became relief centers for first responders — feeding crews, housing the stranded, and staying open when nothing else was.
Hospitality has always been about taking care of people who are far from home. On September 11, 2001, that work looked like front desk agents finding rooms for passengers whose flights would never land, and kitchens cooking through the night for people digging through rubble.
Today we remember the lives lost, the first responders who ran toward the danger, and the hotel teams who quietly held the line for their communities.
We remember.