05/08/2025
A SEASON OF SPARKLE
& STORYBOOK STREETS
For clients who are looking forward to spending the Christmas holidays checking out festive markets in Europe, now is a great time to start considering underrated options to get a more authentic vacation experience. As winter casts its quiet magic across Europe, Alsace transforms into a holiday dream — where cobbled lanes shimmer with festive lights, half-timbered houses don their seasonal best, and the air is rich with the scent of cinnamon, cloves, and warm pastries.
Nestled along the French-German border, this storybook region is steeped in centuries of holiday tradition. From twinkling town squares to cozy cafés serving seasonal delights, every corner feels like a page from a winter fairytale. Strasbourg — often called the “Capital of Christmas” — sets the tone with its glowing grandeur, while just across the border in Gengenbach, a centuries-old town hall becomes the world’s largest Advent calendar, unveiling a new festive window each night.
Alsace is always charming — but during the holidays, it’s pure storybook magic.