06/09/2026
Brach Madrid is a Philippe Starck hotel, which means the rooms arrive with deep red walls, palatial bathrooms, and a fully imagined backstory about a woman and the man who loved her, his graffiti included and his belongings left around like clues.
The building is a 1922 former café-bar on Gran Vía, and there is now a French pâtisserie by the front door, which is either a lovely welcome or a daily test of willpower.
The restaurant does Mediterranean cooking in a room dressed like a Madrid café of the twenties, the rooftop takes in half of downtown, and the spa keeps a hyperbaric oxygen chamber, in case you'd like to leave more rested than you arrived and faintly more oxygenated.
It is a great deal of hotel, and somehow it all holds together.