
07/11/2025
How CSU Made a Bold Move-In Weekend Impact
Cleveland State University redefined student engagement with All That’s Green Is Gold—an immersive, Gen Z–focused event that:
- Nearly doubled attendance expectations (816 students)
- Sparked an 18.4% increase in Rec & Wellness participation
- Sold out food vouchers and custom swag within 30 minutes
- Drew rave reviews, with 87% satisfaction
What Made It Work
- 25+ hands-on zones: dodgeball, e-sports, mocktail bars, boxing, and more
- No sales pitch—just pure, student-centered fun
- Green carpet, swag, lights, and music created a nightclub-style vibe
- Smart timing: filled a Sunday afternoon gap during move-in weekend
Why It Mattered
- Replaced a fading tradition with an unforgettable experience
- Increased Rec Center traffic and program sign-ups
- Built strong campus-wide collaboration to deliver big results
Takeaways
- Design for experience, not promotion
- Meet Gen Z where they are—immersive, interactive, and fun
- Partner across departments to make it happen
Read more:
The case study focuses on the 2023 “All That’s Green Is Gold” experience, a revamped fall kick-off event at Cleveland State University. The event aimed to address challenges such as the move-in weekend gap, declining interest in the previous event “Rock the Rec,” and the broader issue of d...