In 1986, Dick Rose created the idea of showcasing Wisconsin's many great vacation treasures on a television show dedicated to Wisconsin tourism - appropriately named Discover Wisconsin. Discover Wisconsin Television was born in 1987, becoming the first public and private sector partnership under Governor Tommy Thompson's Administration. Discover Wisconsin TV (DW-TV) is broadcast to a loyal, weekly
audience throughout the Midwest on a combination of network, cable and satellite stations. Additionally, through the advent of satellite broadcasting, DW-TV is regularly viewed on cable stations all around the United States. Discover Wisconsin Radio was launched in 1993 as a companion to DW-TV and is broadcast statewide in Wisconsin and surrounding areas. Listeners tune in to DW-Radio on over 40 stations throughout this region, Monday through Friday, 52 weeks per year.