Flatland Design, LLC

08/27/2026

This is so true. Design is a problem solving solution much more than an art.

“Design is not art. Design is solving problems.”
- Otl Aicher

The real skill isn’t making something look good, it’s making it work so well no one questions it.

Hard Truth: If it doesn’t solve a real problem, it’s decoration.

06/24/2026

This is an interesting read if you are a print design nerd like me.

If you’ve ever wandered the aisles of an office supply store, you may have noticed something curious: For all the different pens, folders, and desk gadgets on display, paper doesn’t offer much in the way of variety. In the United States, the go-to sheet of printer paper is 8.5 inches wide and 11...

03/16/2026

Great best and worst examples of rebranding.

https://digitalsynopsis.com/design/logo-redesigns-rebrands-best-and-worst/?fbclid=IwY2xjawQlJQZleHRuA2FlbQIxMABicmlkETE1SG5uakhIb29lRVR3V1NGc3J0YwZhcHBfaWQQMjIyMDM5MTc4ODIwMDg5MgABHrHZwlyFHQbdolAZVxmvlzQ4mXTpuEo0PY2D9JRNAjG-EqinxtsacgHIKJ09_aem_iAhk_naZTJE7jPgNLl24eA

In the dynamic world of branding, the decision to redesign a logo represents a pivotal moment in a company's journey, signaling evolution, reinvigoration,

02/24/2026

This is an interesting case study in marketing.
https://www.facebook.com/share/v/18QPQcHBoC/

12/18/2025

11/11/2025

Great examples of fonts and their importance to creating logos and wordmarks.

10/20/2025

IYKYK...