30/07/2026
WHEN THE DEFINITION OF "LUXURY" SHIFTS... 🌿
Did you know that Amanoi—an ultra-luxury resort with rates reaching over 1 billion VND for a 3-night stay—is currently seeing over 60% of its guests coming from Gen Y and Gen Z?
As Luc Van Nerom, Co-founder of Amanoi, shared: "Luxury is not about price, it's about value." Today's young ultra-wealthy aren't buying mere price tags; they are investing in the true value of the experience.
Coincidentally, this is the exact DNA that Esteem Travel has always cherished when crafting every journey for our guests:
▪️ Absolute Personalization: Every itinerary is a bespoke masterpiece, tailor-made just for you.
▪️ Authentic Values: Honoring nature, culture, and deep local heritage.
▪️ Emotional Experiences: Where every single moment becomes a priceless memory.
Vietnam is rising as a premier ultra-luxury destination—not by hosting the highest volume of tourists, but by delivering the highest quality of experiences. And Esteem Travel is proud to be your guide, leading you to these true values. 🥂
✨ Let Esteem Travel curate your next meaningful escape.