PURE Life Experiences

31/07/2025

PURE outfits that bring the heat, no matter the setting 🔥🕶️🌴

Last week, we dropped our party dress codes – but let’s not forget about the rest of your PURE wardrobe...

From the poolside vibes of Open House, to hiking the Atlas Mountains for the Community Project, and keeping it sharp for your meetings on the showfloor – here’s how PUREists nailed different looks across each moment of the show in 2024 🧥👗🥾👕💯

We’ll let the threads do the talking ⏩ Save this post for some outfit inspiration when it’s time to pack for Marrakech 🧳🇲🇦 (which, let’s be honest, is right around the corner...😉)

29/07/2025

Open House 2025. It’s closing in on us fast 🤩 Ready to see what’s on the agenda?

We’ve split our programme into four speaker topics that represent the breadth and depth of great thinking in our industry, which we’ll be announcing individually in the run up to big day.

First up is 𝐌𝐚𝐫𝐤𝐞𝐭 𝐑𝐞𝐬𝐢𝐥𝐢𝐞𝐧𝐜𝐞 & 𝐀𝐝𝐚𝐩𝐭𝐚𝐭𝐢𝐨𝐧 in travel 💪🌍

We know our PUREists are Changing Worlds. But the world can also shift beneath us — at pace.

Our speakers will share grounded insight on how to stay responsive, relevant and ready for anything – allowing you to thrive amidst economic shocks, political turmoil and new market behaviours 💡🤝 Swipe to take a look at our crème de la crème lineup of voices providing the know-how ⏩

If you’re not coming to the rest of PURE, Open House is a great way to connect with the definitive experiential travel audience. Which leads to? World-Changing business, of course 🔥 Apply for a ticket while you can! The link is in our bio 🔎

22/07/2025

Ready for PURE? Same — but make sure your wardrobe is, too. ✨

At last, we’re proud to reveal our PURE Party venues, themes and dress codes for 2025!!! 🤩 🎉

Each of these extraordinary nights lets you Make Your Mark on the game-changers in our industry. From the first canapé and cocktail to the last hug from nowhere, you’ll find even more friends for life and business.

This is what we – and our party partners – are planning...

🫶 Mon 8 September: PURE Opening Party
📍 El Badi Palace
🎭 Dress code: Mavericks Masked

🏆 Tues 9 September: PURE Awards Party
📍 Sofitel Marrakech Palais Imperial
🍭 Dress code: Powerful Patterns

👋 Thurs 11 September: PURE Closing Party
📍 Secret location!
🪩 Dress code: Dreamlike Disco

Three ways to make an even deeper impression on the finest leaders in experiential travel. We’ll see you there, under the mirror ball.

Visit the Parties page in our Show Hub (link’s in the bio) for more guidance on outfit inspiration! 💃💡

18/07/2025

Need a reminder of how we party at PURE? 🔥🪩📸

It’s hard to believe it’s been almost a year already since our last PURE Parties took over , and The Palmeraie for three nights of slick celebrations in The Red City.

It showed us that magic moments can come from anywhere — but they tend to find their way to the dance floor 💃 🥂🪄

Our parties are designed to let you relax and connect off the show floor. All we ask is that you dress up, nibble some unbelievable food, and get in sync with a band, DJ or two — which might feel as good as the new friendships sparking at the bars, all around you.

These were our nights last September 📸 But in 2025, we’re going to top them. Make Your Mark on another level of PURE Party brilliance... this year’s details are coming VERY soon 🤫

18/07/2025

09/07/2025

📍Get To Know: India 🇮🇳

Whatever route you choose in India, there’s something to leave you speechless 😮‍💨 It’s home to some of the most experientially diverse places in the world, yet it’s still a hidden gem for many.

Experiencing Ganga Aarti is something not to miss, for instance. Held at dusk each day on the banks of the River Ganges, it’s a Hindu ceremony that pays homage to India’s sacred aquatic artery. Expect a captivating ritual complete with ornate oil lamps, steeped in history and reverence 🔥 A memory that DMCs like excel at, refining your India itinerary with traditions up close.

Our India love keeps flowing – and as a country where weddings can last for five days, we’re not the only ones 💍 ♥️ Visiting couples can use India-based to mastermind romantic moments and celebratory events around the globe. They use a culinary curator to pick bars, restaurants and dining experiences, so you can really see each other in candlelight, and imagine what’s ahead in this immense place.

Elsewhere, you might take a trek into the Himalayas, where some monasteries have clung to cliffs for a thousand years or more. Marmots, bears and snow leopards still roam the peaks. Sightseers can settle in at the by Suryagarh here👌 In the cradle of Binsar’s mountain wilderness, it offers three-bedroom lodges and cottages with scenic lunch spots.

Back in civilisation, it’s easy to see why India’s architecture is so admired. The Mughal style, especially. The dynasty’s palaces, gardens and tombs are known for their bulbous roofs and intricate calligraphy upon marble and sandstone. The in Agra lets you stay in the former Mughal capital, with views of their pinnacle, the Taj Mahal.

And we want to say more, because India deserves it, but you’ll have to find out the rest from the best in experiential travel at PURE this year. All of our Indian exhibitors can tell you what else you’re missing 👀

To each and every person joining us from this stunning country, thanks for being mavericks 🫶 🫶 🫶 We can’t wait to have you on the showfloor!

Save this post for Indian inspiration & ideas 📌 🇮🇳

03/07/2025

That Open House feeling 🤗😎🌴

This is how the sharpest minds in experiential travel do business – they make it look easy. That’s because at our unconventional thought-leadership festival, it is 🤩

The location? Palais Namaskar in the September sun 🌞🇲🇦 Under a tent, by the pool or half-sprawled on a beanbag, you’re right at the heart of maverick travel. Whatever’s next, it starts here💡

The day is the curtain raiser for the main show, but if you aren’t attending PURE, then there’s still time to register to apply for an Open House ticket via our link in bio!

01/07/2025

With these PURE exhibitors, you can explore a wilder side of experiential travel 🐘🦅🐧🌴

Our five creature features bring guests up close and personal with some of the most iconic animals from their regions. Whether in the heat of the jungle or on a misty Scottish plateau, there’s always a trail to follow:

📍🇨🇬 Kamba Africa

Sleep above the heads of extraordinary wildlife before taking a guided baï walk. Then head to clearings that dot the Congolese rainforest. Elephants, bongos, water buffalo and green parrots surround Kamba Africa’s three lodges: the Ngaga, Lango and Mboko.

📍 🇲🇻 Cheval Blanc Randheli

Guests can navigate the famously clear Maldivian waters here, seeing manta rays, turtles and reef sharks without diving. But for those looking to take the plunge, Cheval Blanc’s expert diving team are on hand to get you even closer, also offering private dives to shark and wreck sites. Back on land, choose a part of this exquisite private island to hunker down and enjoy the tranquility from your villa.

📍❄️ Secret Atlas

Secret Atlas is the home of expedition micro cruises and unforgettable photo tours. They specialise in small-ship voyages to some of the world’s most remote places in the Arctic and Antarctica, including Svalbard, Greenland, the Antarctic Peninsula and South Georgia, idyllic for penguin and walrus sightings.

📍🏴󠁧󠁢󠁳󠁣󠁴󠁿 Wildland

A 200-year-old vision of conservation in the Scottish peaks. Head deep into the Gaick Hills, accompanied by highland ponies. Then relax lochside, enjoy a simple yet delicious BBQ lunch by the fire, and try your hand at trout fishing.

📍🇲🇾 Borneo Eco Tours

One of the most biologically diverse parts of the world is yours for the taking. Borneo Eco Tours sets you off on curated trips to spot orangutans, hornbill birds and proboscis monkeys, combining award-winning lodges and expertly crafted tours that connect guests to Malaysian Borneo’s rich biodiversity.

The next best safari? It’s on our showfloor, where hundreds of other distinct brands are making their mark with animal lovers. You don’t need binoculars to find them. You just need PURE 😌

26/06/2025

Mavericks, on your marks 🔔 PHASE TWO IS OPEN 🔔

You can now officially give us your appointment preferences for PURE this year! So, who do you want to meet? This is where our matchmaking really begins 🤜 🤛

Select up to 70 fellow PUREists for your appointments in Marrakech. Afterwards, you’ll be allocated up to 42 meetings during the show. More preferences = a richer, fuller diary. Mark out those you want to sit down with — and don’t be shy about it.

The deadline? 17 July 💪 We aren’t asking you to rush (because this is important), but also, please ensure you’ve finished by then 🙏

Check your emails for the PURE profile login link!

25/06/2025

Hi, from Morocco! 👋 🇲🇦 We’ve been in the Atlas Mountains, watching marks being made on the ground for our Community Project this year 👷 ⛏️

Education builds futures, but who builds education? Our partners of course. They’ve begun constructing a learning centre for Berber children in the village of Ijiken, and because PURE donations have helped make this happen, they invited our team to see them get started 🙌

Ijiken is home to 307 kids between 3 and 18 years old. They live in a pretty remote region outside of Marrakech, dominated by agriculture. The development being built by Travel Link Foundation will be a vital asset to give them a space to thrive, play and learn.

Now that the first shovel has struck, we’re looking forward to bringing our PUREists on a Community Project hike here in September. By then, the centre will be finished — and you can celebrate with the locals, seeing first hand what it means to them and their families.

We also used the visit to scout some routes for the hike 🥾 Check out some pics for a sneak preview of the impressive vistas you can expect on the way 📸

Not signed up yet? Be quick as we’re almost full for hiking participants! If you’re attending PURE, register your interest by clicking the link in our bio 🔎

11/06/2025

Mountain vistas, ocean seascapes and panoramic sights as far as the eye can see 🔭🏞️ These PURE properties include some of most breath-taking views around...😮‍💨

1️⃣ 🇦🇺

Baillie Lodges’ offering of an essential experience in Australia’s heartland, Longitude 131° is nestled among rust-red dunes and overlooks the nation’s best-known natural icon, Uluru.

2️⃣ 🇹🇷

Turkey’s first luxury glamping concept came from a couple’s dream with the help of local stone and wood masters, welcoming guests into soulful seclusion on the Faralyan shore.

3️⃣ 🇳🇵

Immersing you high up in the rugged beauty of the Himalayas, renowned designer Bill Bensley brought his visionary touch to Shinta Mani Mustang, sourcing local materials, rich textiles and hand-picked artwork.

4️⃣ 🇬🇱

Make your choice: The shores of Kiattua or the settlement of Saqaqq. Camps are crafted under the Arctic skies, from where you’ll fish, kayak and forage with a native guide. One for stargazers and lovers of untouched tundra.

5️⃣ 🇪🇨

A rainforest hotel in the clouds...you’ll rise and shine facing mist-wreathed mountains in the Andean Chocó Region of Ecuador. Teeming with wildlife, the lodge has spearheaded numerous sustainability projects, unveiling 24 new species of plants and animals to date.

6️⃣ .alpinehide 🇦🇹

Standing at 1,550m in Austria’s Tyrolean Alps, and only reached by cable car, eriro is a retreat rooted in stillness, simplicity, and connection to nature.

7️⃣ 🇿🇦

Guests are invited into the heart of the Lapalala Wilderness Reserve — in either the Noka Camp, or the larger Melote House. 50,000 hectares stretch out below while the gentle Palala River beckons from your balcony.

8️⃣ .hotelandvillas 🇧🇷

Perched on a lush hillside in Bahia, Barracuda was designed as a collection of homes—each with its own soul—celebrating the very best of Bahia through a fully immersive local experience.

With PURE 2025 on the horizon, save this post and take a closer look in September at how these incredible properties are making their mark 🔎