23/10/2026
His Excellency Khalid Jasem Al Midfa, Chairman of the Sharjah Commerce & Tourism Development Authority, speaks to the ATM Yearbook about Sharjahโs distinctive tourism proposition and the wider strength of the UAE on the global stage.
From culture, heritage and family tourism to the emirateโs diverse landscapes and growing international profile, Al Midfa reflects on what sets Sharjah apart and how the destination continues to attract visitors seeking more meaningful and authentic experiences.
He also explores the importance of collaboration across the UAE, the strength of the countryโs international tourism appeal and the opportunities ahead as Sharjah continues to broaden its reach across key global markets.
Read the H.E.'s full interview in the ATM Yearbook and discover more destination insights, leadership interviews and industry perspectives in the digital edition: http://spkl.io/61867kE9i