
05/04/2025
Let’s talk about scaling a business… First thought: It’s not for the faint of heart.
It’s one thing to chase your dreams. To build something you’re proud of. To build something that you hope will give you the freedom you’ve been looking for. It’s a much different thing to promise others you’ll bring them along with you and not just bring them along, but propel them to do the same thing you are.
SHEWIE. 3 years ago I knew I needed to expand. I was working myself to death and knew I was gearing up to be destroyed by the workload. (Great problem to have… but a problem).
I hired and and told them I’d teach them everything they needed to know and would help them build a business alongside mine. A business that could stand on its own. One that could eventually be their full time career if they chose it to be. One with endless possibilities. All they had to do was trust me. (Somehow they were brave enough to listen to my dream).
With bravery comes reward. Comes payoff. I can happily say they have not only met but FAR exceeded my original vision of what they could become… and they’re just getting started.
I won’t say it’s been easy. They’ve been easy. They’ve been amazing. But, it’s challenging and scary to offer someone something so big, but to not have the concept proven. I’ve poured so much into my amazing partners in crime, and in return they’ve done the same.
I can’t imagine how on earth I would have done this with anyone else. I’m so thankful to both of them for making our agency what it is and for filling a void of friendship and partnership simultaneously I didn’t know I was missing.
Future expansions are still a mystery to me, but I know no matter what I do these two are by my side.
Happy 3 years!
📷 .by.karolina