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The best kimono in the world, period. Visit our store www.atamaeurope.com

10/07/2025

Before the drums. Before the chants. Before the streaming era… the banner was already there.

August 5th, 1993
Flamengo Gymnasium, Gávea. Packed.
3,500 voices surrounding the mat.
Renzo on one side. Wallid on the other.
One full hour. No points. No breaks. Just pressure.

And in the back, hanging from the stands: an Atama banner.

Because while Jiu Jitsu was still taking shape, we were already there.

On the mat.
In the crowd.
Inside the story before it became history.

Atama. We wear history.

📸 Marcelo Alonso

08/07/2025

Summer Sale ON.🥋🔥

All gis are on sale, including your favorite models.
Couldn’t find yours? Pre-order now and receive it by mid-August. ✔️

Here’s how the deal works:
🔹 Orders over €100 = 10% OFF
🔹 Orders over €200 = 15% OFF

🔗 https://atamaeurope.com/

04/07/2025

🥋 The Legacy of Nova União: Dedé Pederneiras & Wendell Alexander 🏆

Brazilian Jiu Jitsu is filled with stories of visionaries, and Dedé Pederneiras and Wendell Alexander stand out as two of its greatest. Together, they founded Nova União, a team that not only shaped the competitive landscape of Jiu Jitsu but also redefined what it means to lead with purpose.

Dedé, a black belt under the legendary Carlson Gracie, brought innovation and inclusivity to the sport, creating opportunities for underprivileged youth and blending new training methods to push athletes to the top of BJJ and MMA. Wendell, with his deep knowledge and passion, worked tirelessly to nurture talent and strengthen the technical foundation that made Nova União a global powerhouse.

Even today, their work resonates beyond titles and medals. Dedé continues guiding champions and expanding access to the sport, while Wendell remains dedicated to mentoring the next generation, ensuring that Nova União’s legacy endures.

Thank you, Dedé and Wendell, for your commitment to Jiu Jitsu and the inspiration you bring to fighters everywhere. 🌟

📸

03/07/2025

The Phenom Who Changed the Game and Made History

Vitor Belfort is one of those names that need no introduction. If you followed fighting in the 90s and 2000s, you know exactly what we mean.

At just 19 years old, he entered the UFC like a storm. Quick knockouts, heavy hands, and the confidence of someone born for this. That was Brazil in there, represented with grit and relentless pressure inside the Octagon. And always in his corner: Carlson Gracie. A true master, one of the few who helped shape this phenom from day one.

Time passed. Titles came. The game evolved. But Vitor kept fighting with the same spirit. One of the most dangerous athletes MMA has ever seen, holder of records and knockouts that marked an era.

And now, on June 26th, 2025, the recognition came: Vitor Belfort is officially in the UFC Hall of Fame. A well-deserved, emotional, and historic moment. For those who followed his journey from the start, it’s impossible not to feel proud.

Congratulations, Phenom. Thank you for everything you’ve represented and still represent for the fight world. 🥋🇧🇷

26/06/2025

Robson Gracie: Guardian of Tradition

Talking about Robson Gracie means talking about roots. A master who didn’t just live Jiu Jitsu, he protected it, passed it on, and kept it strong for decades.

Within the Gracie family, he was one of the key figures responsible for keeping the tradition alive. In his belt, his gaze, and the way he taught. It’s no surprise that his sons, Renzo, a giant who shaped global Jiu Jitsu and still inspires generations; Ryan, whose story and spirit live on, inspiring a huge fan base; and Ralph, who made his mark in the U.S. scene and keeps pushing the art forward, carry the legacy their father built.

Robson trained generations. He made champions. But more than that, he made people. He was the kind of master who made you understand that Jiu Jitsu is more than technique, it’s attitude, respect, and commitment.

Today we look back with respect and gratitude and we know without him, Jiu Jitsu wouldn’t be what it is today.

Thank you for everything, Master Robson.

Your legacy lives on in the gyms, on the mats, and in the hearts of everyone who loves this art.

26/06/2025

New season. Same mindset. ☀️🥋

Stay on the mats with our Summer Sale.

Limited time. Go get it! 🔥

19/06/2025

TBT | 1999 World Championship: The New Generation Era

Those who lived it, know… The 1999 World Championship, at Tijuca Tênis Clube, was one of those events that went down in history.

It was the year of one of the toughest brown belt divisions ever seen. A generation that shaped Jiu Jitsu from that point on. Cachorrinho, Margarida, Tererê, BJ Penn, Matt Serra, Ricardo Vieira, Café… all wearing brown belts. A group that mixed talent, pressure, and a huge hunger to make their mark.

And right in the middle of that crew… Ricardo Arona.

In his weight class, it was pure domination. Passing guard, mounting, taking the back, and finishing. In the final against Fábio Leopoldo, there was no time for conversation… a lightning-fast choke and medal on his chest.

In the absolute, there was still that historic 12x0 over Tererê. A score that’s still remembered in gym stories. Arona was the most talked-about name among that entire brown belt generation. Whoever was there, saw what was coming.

And in the photo we’re bringing for this TBT, a detail only real Jiu Jitsu people will notice: Carlson Gracie, right up front, distracted… with that slight smile, as if he already knew he was looking at a generation of future champions.

It was a Worlds full of surprises, upsets, and stories worth telling over and over again.

If you were there… you’ll never forget. If you weren’t… here’s the record. 🥋🔥👊

📸 Portal do Vale Tudo

12/06/2025

🥋 If This Gi Could Speak…

I’ve felt fear.
And triumph.
I’ve been pulled, twisted, torn, raised high.

I’ve heard the roar from the mat.
The silence of a lonely warm-up room.
The breath of someone about to make history.

They wore me before the gold.
Some, after their very last roll.
I was there. In all of them.

I’m not just fabric.
I’m a witness.

Atama. We wear history.

📍 *This gi was worn by Royce Gracie in his 2004 fight against Bobby Ologun.*

05/06/2025

🥋 Not Just a Brand. A Witness.

Some wore it to fight.
Others, to make history.

For over three decades in Jiu Jitsu, we’ve witnessed legends rise, teams take shape, and our gis pass through generations.
From the mats to the arenas. From training halls to eternity.

We were there: at the first World Championship, in the early UFCs, and in tournaments that shaped the very essence of the gentle art.
Sometimes in the stands. Sometimes on the backs of those who made history.

From Hélio Gracie to the modern champions still pushing the sport forward.
From Yvone Duarte, the first female black belt, to the greatest women ever to step on the mat.
From the classic white gi to the first blue gi that ever shook tradition.

Every image in this carousel is more than just a memory.
It’s a chapter in our story.
And in many of them, we were right there.

Atama. We wear history.

03/06/2025

🚨 FRAUD ALERT – STAY SHARP

Some fake websites are pretending to be Atama Europe, offering unreal discounts and false promotions.

We’ve already seen people getting scammed.

If it’s not from atamaeurope.com, it’s not us.

✅ Always confirm before you buy.
📩 For any questions: [email protected]

Protect yourself. Share this with your team.

29/05/2025

: The Beginning of a Rivalry That Shook the Jiu Jitsu World 🥋🔥

Before the world titles, the superfights, and MMA stardom, there was this: Jacaré vs. Roger in 2002. Two brown belts, still far from their peak, but already making it clear that Jiu Jitsu was entering a new era.

It was one of the most iconic battles of the early 2000s, not just for the insane technique from both fighters, but because this match sparked one of the greatest rivalries (and stories) in our Gentle Art.

This photo captures the moment when everything was still a promise, but greatness was already shining through.

Thank you, Jacaré, for everything you’ve done and continue to do for Jiu Jitsu. Your journey is an example and inspiration for all of us.

📸 Photo by Gustavo Aragão

Atama. We wear history. 👊

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