Leads Machine

17/10/2017

Good quality data enables forward thinking and informed decision-making – both of which are critical in efforts to realise and maximise Africa’s huge potential.

By Jonathan Mundell, CEO – In On Africa (IOA) (1) Analysis in brief | It is essential that Africa’s data revolution be viewed as the joint...

10/10/2017

Predictive analytics are gaining popularity - here's what marketers need to know about it

Converting analysis into behavior-changing programs if often challenging for marketers. Shari Johnston, SVP and head of marketing at Radius,...

09/10/2017

According to Salesforce Research, Artificial Intelligence is the leading technology where marketers expect the most growth over the next two years.

03/10/2017

The Digital Transformation Forum is about to begin! Digital leaders and business experts have gathered in Sandton to discuss new developments in data-driven marketing. Head over to Twitter to get real-time updates from the event https://twitter.com/LeadsMachineSA

26/09/2017

There's a growing opportunity for marketers to reap the benefits of today's fast multiplying data - if they know how to make sense of it all.

With the volume and sources of data fast multiplying, marketers can reap the benefits – but only if they know how to make sense of all that data.

24/09/2017

It's time to celebrate our culture and diversity to unite as a nation. Happy Heritage Day South Africa!

21/09/2017

There's no doubt that Apple has contributed a lot to the digital landscape. Will the launch of the iPhone 8 and iPhone X be a step forward or backward? In our latest blog, we discuss just how Apple uses modern marketing to create loyal followers.

On Tuesday, Apple – the world’s most valuable brand, held its first ever press event in the new Steve Jobs Theatre in Northern California to...

19/09/2017

Is data-driven bias a real thing? Frederica Pelzel discusses what's being done to teach algorithms to teach and avoid bias in data science.

If I had a penny for every time I’ve heard “data doesn’t lie”… For those of us who have the ever exciting and growing task of working with Big Data to

18/09/2017

Most marketers agree that a connected customer journey across all touchpoints positively impacts customer loyalty, however leveraging customer data still remains a challenge.

12/09/2017

Is it possible for the almighty Google to be derailed? This article is proof that data is the currency of the future and an essential element for businesses to remain competitive.

The year is 2027. Hopping out of your self-driving car you look up and see a holographic billboard rotating between Google's still iconic red, yellow,

11/09/2017

Is your brand connecting with the right people? www.leadsmachine.agency

07/09/2017

With society’s ever growing digital expansion, computers have somewhat become mandatory to run a successful business. Thus, putting more information at risk than ever before. Read more on our blog. http://ow.ly/ELKg30eUEQr

Nowadays, the word “hacker” carries an overwhelmingly negative connotation, leaving you to imagine digital bandit’s intent on stealing identities...