Core service offering:
To provide creative content solutions that ensure marketing objectives are achieved, while leveraging technology to provide measurable results. Thereby:
Establishing clear brand positioning and messaging;
Furthering reach;
Increasing exposure;
Adding value to existing customers through high quality content resources;,
Improving content / product discovery through deep li
nking of branded content; and
Organically improving search engine rankings through quality, original editorial
Additionally, white labeled custom publishing platforms and technology solutions will be developed for rapid execution and effective implementation of standard campaign requirements. Key deliverables include:
Native Advertising (production, consulting, management and implementation);
Brand and Campaign strategy;
Creative conceptualization and design;
Content production and copywriting;
Video, photography and audio production;
Information architecture planning;
UX design and data modeling;
Measurement and Analytics;
Web/App design and development for custom publishing platforms;
Email marketing strategy and implementation;
Creating and programming interactive messaging bots;
Social Media campaign strategy;
content creation and management; and
Game design and development
Products and platforms:
Native advertising and sponsorship opportunities with media publications
Revenues generated from premium banner advertising is on the decline. Ad blockers are becoming commonplace. Programmatic advertising, GDN and SEM spend is forming ever larger chunks of brand’s digital marketing spend. Native advertising in the form of articles, videos, audio inserts, even games, are proving to not only be a more effective method of keeping users entertained and engaged for longer, but is providing an unprecedented opportunity to communicate client’s brand positioning and identity to the masses. We will work with media owners to select the right platforms and implementations for client’s message and create exclusive bespoke opportunities for brands through highly targeted, measurable and contextually relevant experiences built from the ground up to suit any campaign. Blogs / Resources / Infotainment on brand websites
Professionally trained copywriters and journalists with years of experience in the media and marketing industries provide expertly crafted content resources to give our client’s a competitive edge in the market and have their users come back time and again to consume and share. This positions our clients as thought leaders and authorities in their field and adds value to their consumers beyond what their products offer. It will also help establish the tone and messaging of the brand in a way that standard advertising falls short of. Deep linked product related content on Ecommerce platforms i.e. recipes, listicles etc. The number one problem facing most e-commerce businesses is content discovery. Of the potentially hundreds of products listed, a lot can get lost. Unless a user knows exactly what they’re looking for, the perfect product for them might be hidden from view and they simply don’t know how to find it. We produce well thought out content resources to provide education, guidance or simply generate need with the consumer. List articles, recipes, narratives, infotainment, infographics, etc are just some of the ways we can make sure that users find what they are looking for and engage them with creative, well crafted content resources that add value well beyond the purchase. This results in better usability and UX for client platforms, improves SEO with deeplinked product driven information, shareability, and drives traffic to the pages you want to push. Campaign based microsites and competition platforms development
Once-off events, promotional campaigns, brand positioning exercises, conference registration pages - anything that requires a bit of impact over a shorter lifespan - we’ll be able to conceptualise, plan, design and build from the ground up with your content strategy at the heart of it. Functionality often required includes; User generated content entry mechanisms like photo submission tools, donation functionality, mini web based games, holiday destination crafters, quizzes, etc. Multimedia and rich media solutions such as video, animations, virtual and augmented reality, audio advertising, podcasts, vlogs, web games, etc. We understand the power of interactivity and engagement that gives digital a distinct advantage over other traditional mediums. Every format has its place and we will work with you to make sure we develop the most effective material for your platform. Proprietary technology developed which can be licensed, whitelabeld, or reused for tech/cost efficiencies with future deployments. This can include Web based plugins to simplify integration of native advertising on media owner’s platforms. Developing web theme templates, publishing tools, custom widgets and content modules, interactive banners that react to environmental data, etc.
