HSMAI MEA

HSMAI MEA Hospitality Sales & Marketing Association International (Middle East) for hospitality professionals.

The association provides hotel professionals & their partners with tools, and expertise to fuel sales, inspire marketing, and optimize revenue.

Your F&B operation is leaving money on the table. 💰15–30% in untapped revenue — hiding in plain sight.When demand slows,...
17/04/2026

Your F&B operation is leaving money on the table. 💰
15–30% in untapped revenue — hiding in plain sight.

When demand slows, every decision matters more. And the gap between good and great gets a whole lot wider.

Join us for a FREE masterclass that changes how you think about F&B performance. 🎯
F&B Revenue Optimization: Driving Performance When Demand Is Under Pressure with Judith Cartwright, ISHC, CRME, CHBA (Founder & Managing Director, Black Coral Consulting)

✅ Smarter menus
✅ Sharper pricing
✅ Data that actually drives decisions
✅ A team that sells — naturally

💡 The revenue is already there. Let’s go find it.

📅 Tuesday, 22 April 2026
⏰ 4 PM GST | 2 PM EET
🔗 Register via the link in bio!

Tag your F&B manager. They need this.

HospitalityLeaders

Wishing you a year filled with happiness, success, and endless blessings. May this new year bring you refreshed luck, lo...
30/12/2025

Wishing you a year filled with happiness, success, and endless blessings. May this new year bring you refreshed luck, love and empathy!

Merry Christmas! 🎄May your holiday be filled with the timeless magic of nutcrackers standing guard, twinkling lights, an...
24/12/2025

Merry Christmas! 🎄
May your holiday be filled with the timeless magic of nutcrackers standing guard, twinkling lights, and the warmth of traditions that make the season feel special. Wishing you joy, peace, and a little festive wonder in every moment. ✨

How do you end a conference, and begin a movement? At the Commercial Strategy Conference MEA 2025, the final session doe...
19/11/2025

How do you end a conference, and begin a movement? At the Commercial Strategy Conference MEA 2025, the final session does exactly that.

In this session, Jeff Strachan, AVP at Dubai Department of Economy and Tourism, brings the conference together with a clear, actionable “to-do list” designed to push the industry forward.

More than a closing session, this is where insights become execution—breaking silos, aligning disciplines, and accelerating the shift toward an integrated Commercial Strategy model for MEA hospitality.

Leave not just inspired, but equipped.

📅 26 November | Plenary
🔗 Secure your spot, visit l.ead.me/CSCMEA25-Reg

Orchestrating the AI Guest Journey.From first touch to booking, Amy Read, VP Innovation, at Hospitality Solutions shows ...
13/11/2025

Orchestrating the AI Guest Journey.

From first touch to booking, Amy Read, VP Innovation, at Hospitality Solutions shows how hotels are deploying generative AI to personalize at scale, lift conversion, and streamline service—without breaking operations.

25 Nov, 14:40–15:00 | Leadership Hub
Secure your spot: visit l.ead.me/CSCMEA25-Reg

Sunset views, rooftop tunes, and the best crowd in hospitality. ✨Thirsty Thursday is back — this time at The Terrace, Me...
13/11/2025

Sunset views, rooftop tunes, and the best crowd in hospitality. ✨

Thirsty Thursday is back — this time at The Terrace, Media Rotana!
Expect great drinks, laughter, and a night of genuine conversations with your peers across Dubai’s hospitality scene.

📅 20 November | 6:30–8:30 PM
Don’t just hear about it — be there. 🍸

Most hotels won’t make AI search shortlists. Richard Grant, Performance Director, 80 DAYS shows the playbook to change t...
13/11/2025

Most hotels won’t make AI search shortlists. Richard Grant, Performance Director, 80 DAYS shows the playbook to change that with tight technical foundations (structured content, schema), stronger reputation signals, and messaging discipline so your property is recommended, not ignored.

25 Nov, 14:20–14:40 | Conrad Dubai
View our agenda and stay updated: https://l.ead.me/Agenda-CSC25

Are you hiding from LinkedIn? 😶‍🌫️You’re not alone — but it’s time to change that!Join Sabine Kühn, CEO & Managing Partn...
11/11/2025

Are you hiding from LinkedIn? 😶‍🌫️

You’re not alone — but it’s time to change that!

Join Sabine Kühn, CEO & Managing Partner at Talent & Truth, for a power-packed session on how to use LinkedIn the right way – to grow your influence, attract opportunities, and strengthen your company’s brand. The topic: LinkedIn for Leaders – Strengthening Your Career and Your Company Brand. Don’t miss the session on 25th November at the Leadership Hub.

💡 It’s not about self-promotion. It’s about leadership visibility.

Haven’t registered yet – here’s your chance: https://l.ead.me/Agenda-CSC25

🗓️ 15 days out. Join us at HSMAI's Commercial Strategy Conference MEA, 25–26 Nov, at Conrad Dubai. Over two focused days...
11/11/2025

🗓️ 15 days out. Join us at HSMAI's Commercial Strategy Conference MEA, 25–26 Nov, at Conrad Dubai. Over two focused days you’ll:

▶️ Align sales, marketing, revenue and distribution into one strategic alliance

▶️ Pressure-test your 2026 knowledge in the Interactive Forums and Masterclasses

▶️ Grab insights from commercial leaders

▶️ Hear the ROCKSTAR finalists pitch live and learn what truly moved the numbers.

Turn insight into Monday-ready decisions. Register now: https://l.ead.me/CSCMEA25-Reg

💫 The topic: Adapting to the Changing Expectations of Customers in Hospitality Loyalty Programme. Today’s travelers expe...
04/11/2025

💫 The topic: Adapting to the Changing Expectations of Customers in Hospitality Loyalty Programme. Today’s travelers expect more than points — they want personalization, flexibility, and meaningful connections.

Join Jelena Kezika, Vice President Strategy at GHA DISCOVERY Global Hotel Alliance, as she unpacks how loyalty in hospitality is being redefined. From evolving guest expectations to emerging trends in experience-driven rewards, discover what it takes to keep your customers coming back in a world where loyalty looks very different.

📅 25 November 2025 | Commercial Strategy Conference | Conrad Dubai

The weather’s cooling down — and so are the vibes. 🥂Join us for Thirsty Thursday at The Terrace, Media Rotana, where gre...
04/11/2025

The weather’s cooling down — and so are the vibes. 🥂

Join us for Thirsty Thursday at The Terrace, Media Rotana, where great conversations meet good cocktails and even better company.

📅 20 November | 6:30–8:30 PM

Book your space: https://hsmaime.org/product/ttdxb/

Address

Office #3906, Mazaya Business Avenue/BB1, JLT
Dubai
333834

Opening Hours

Monday 09:00 - 18:00
Tuesday 09:00 - 18:00
Wednesday 09:00 - 18:00
Thursday 09:00 - 18:00
Friday 09:00 - 17:00

Telephone

+971562385200

Website

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