26/09/2026
We were delighted to host a FAM trip for travel professionals from France, in partnership with Dubai’s Department of Economy and Tourism (DET) and Emirates.
Over the past few days, our guests experienced the many sides of Dubai: iconic landmarks, luxury hotels, authentic cultural encounters, desert adventures, and the city’s world-class dining scene. The goal was simple: to let them see, feel, and live the destination so they can share it with confidence with their clients back home.
France remains a key market for Dubai, and trips like this strengthen the bridge between our teams and the French travel trade. Every conversation, site visit, and shared moment helps us build more tailored programs for French travelers, whether leisure, FIT, groups, or MICE.
A heartfelt thank you to DET and Emirates for their continued trust and collaboration, to our hotel and supplier partners for their warm hospitality, and to our French guests for their energy and curiosity.
We look forward to welcoming many more French travelers to Dubai soon. À très bientôt !
DET FranceMarket DestinationManagement MICE TravelTrade Tourism