09/10/2024
The Food as a story telling of the Territory!
In opposition to a market that tends to standardize products, the typical local product intercepts some cultural needs of the consumer, introducing references to community values and closeness to nature.
The possibility of transferring the local product to a global market requires a strengthening of the "mythological" dimension of the product and, above all, of its character as a "cultural product", characteristics that are not lacking in the territory of Pogradec.
With over 30 traditional products Pogradec area, was part of Terra Madre Salone del Gusto in Turin, the most important international event dedicated to good, clean and fair food to promote, conserve and proudly distribute the values of the products of this area which has so much need.
In these 5 days of Terra Madre Salone del Gusto, people were able to wander the streets of an unknown city, surrounded by the enveloping scents that wafted from the kitchens and local markets. Every aroma, every flavor told a unique story: you could sense the fisherman returning with his freshly caught, the farmer carefully picking the vegetables from the garden and the grandmother masterfully preparing the traditional desserts.
These were not simply narratives of everyday life, but real invocations to explore, savor and fully experience the experience of a journey through the local flavors and traditions of the Pogradec area.
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GAIA through its active and continuous commitment in various projects for the development of the territory, has tried to improve the state of life of these realities through real interventions.
- Transforming their environment from a rural family farm into a real agritourism.
- Involving them in different training programs such as hospitality, heritage and tradition conservation, albanian gastronomy, hygiene, management, marketing ecc.
- Creating the brand and the image of these realities.
- Advertising them on the most famous international platforms and magazines, using different marketing channels, has meant that these realities were also known overseas.