Nath J

18/07/2025

𝗙𝗶𝗿𝗲𝘄𝗼𝗿𝗸𝘀, 𝗟𝗶𝘃𝗲 𝗠𝘂𝘀𝗶𝗰 & 𝗙𝘂𝗻𝗱𝗿𝗮𝗶𝘀𝗲𝗿 𝗧𝘄𝗶𝗹𝗶𝗴𝗵𝘁 𝗖𝗿𝘂𝗶𝘀𝗲 - 𝟭𝘀𝘁 𝗔𝘂𝗴𝘂𝘀𝘁 𝗮𝗯𝗼𝗮𝗿𝗱 𝗦𝘂𝗽𝗲𝗿 𝗙𝗹𝘆𝗲𝗿

Join ZigZag Whitsundays for a one-night-only Twilight Cruise Fundraiser with live music, canapés, and front-row seats to the Great Barrier Reef Festival Fireworks, all while supporting a great cause.

🗓 𝗙𝗿𝗶𝗱𝗮𝘆, 𝟭𝘀𝘁 𝗔𝘂𝗴𝘂𝘀𝘁 𝟮𝟬𝟮𝟱

🕡 6.15pm – 9.00pm

🎟 $95 Adult | $65 Child | Infants (3 & under) Free

📍 Departs Coral Sea Marina | Cruising Pioneer Bay

💥 8.30pm Fireworks - Best view in town, right from the deck of Super Flyer

🎶 Live music onboard throughout the evening

🍴 Canapés included with your ticket

🍹 Beer, wine, and cocktails are available for purchase at the onboard bar

🎁 Onboard raffle with great prizes, all proceeds to the cause

We’re donating 100% of ticket sales plus all bar profits to the Atlantic Waterbirds, a fearless four-woman rowing crew, including ZigZag skipper Fiona, who are set to row 3,000 miles across the Atlantic Ocean.

Book Here - https://zigzagwhitsundays.com.au/twilight-fundraiser-cruise/

Limited spots - Book now for a night of music, fireworks, and fundraising on the Whitsunday waters.

17/04/2025

😂 Shoutout to my competitors for hitting my Whitehaven Beach website with spammy backlinks. Your SEO knowledge must've stopped in 2015, I'm looking at you, SW. Thanks for the laugh! Keep trying, legends. 😉

18/05/2024

Check out our new guide to the Great Barrier Reef by Nath J and learn how to visit the best locations on your Airlie Beach Holiday.

https://whitsunday-reflections.com.au/great-barrier-reef-in-the-whitsundays/

18/05/2024

Great idea 👏👏👏👏

Are you considering a change of career pace or returning to the workforce? The tourism industry is looking for you!

17/05/2024

Example - “Whitsundays Perfect” Campaign completely misses the mark. It’s like seeing a business with 1000 5 star reviews, and no 1 to 4 reviews …. 90% of people will not trust it because it’s fake

15/05/2024

Attention Whitsundays Tourism Operators! 🏖️✈️

Don't miss the Sydney SMB Summit by Google! (you can register and attend online) 🌟

📅 Date: May 17, 2024
📍 Location: Sydney, Australia

🚀 Learn from Google Travel industry experts
🔍 Discover the latest travel trends
📈 Break the shackles of travel agent commissions

This is about learning the direct booking process by enhancing your Google My Business listings and how to get Google to advertise your direct bookings within your GMB.

RSVP Now! https://rsvp.withgoogle.com/events/sydney-smb-summit

02/05/2024

Below is a letter to all members of Visit Sunshine Coast ( their tourism body) Well done for addressing the Bonza issue and encouraging engagement from tourism operators. 10|10

I'm sure you were as equally disappointed as I was to learn on Tuesday that Bonza has entered into voluntary administration.

We really do feel for those directly involved with the airline including their employees, suppliers and passengers.

We now wait for more information about the airline's future and to understand what impact that will have on the region. One thing for sure is that it’s important that this happens quickly.

It's been great to see the major airlines take the lead in easing the pressure on disrupted passengers by providing flights for those impacted, as this is an opportunity to empathise with people's changing travel plans and be flexible to those needing to rejig their travel dates.

Since their launch in 2023 Bonza has added much welcome additional air capacity for the region which, along with the other major airlines, helped us to host a record number of interstate holiday makers last year.

So it's more important than ever that we continue to work with the other airlines to bring in interstate visitors to the Sunshine Coast, and we just recently wrapped up a Jetstar campaign that sold thousands of tickets to the Sunshine Coast. Furthermore, we have a campaign with Virgin Australia launching later in May, along with tactical promotions with Webjet, Expedia and House of Travel.

Also, our hero campaign Sunshine Moments For Real goes live from next week. If you would like to get involved with this campaign, please get your deals listed on ATDW and/or join one of our cooperative marketing programs.
Reach out to [email protected] and continue reading for more information on this.

While you may have lots of questions about what comes next for Bonza, we will have to wait and see. But in the meantime, we would appreciate your assistance with keeping us up to date with any impacts your business is feeling from the cancellation of flights.

Please share this information with our Head of Industry and Trade Andrew Fairbairn on 0427 562 100 or [email protected].


Matt Stoeckel
CEO

Send a message to learn more

02/05/2024

Today's Tip: Avoid Misleading Words!

In tourism marketing, “accuracy is key”.
Descriptive words like "perfect," "flawless," "ideal," "spotless," and "faultless" may sound tempting, but they can set unrealistic expectations.
Remember, many factors can impact your customer's experience, such as:

- Weather: Unpredictable changes can affect outdoor activities.
- Water Visibility: Marine excursions depend on clear waters, which can be affected by tides or algae blooms.
- Personal Preferences: One person's "perfect" might not be another's.
- Seasonal Variations: Certain attractions or activities might only be available at specific times.
- Crowds: Popular destinations might be busy, affecting the overall experience.
- Travel Logistics: Transportation delays or difficulties can alter plans.
- Local Events:Unscheduled events or festivities can disrupt itineraries.

Aim for honest and accurate language to gain trust and ensure your guests have realistic expectations and enjoyable experiences.

01/05/2024

All Whitsundays Tourism Businesses,

Recent Bonza airline cancellations have disrupted travel plans for many Whitsunday visitors. I urge you to extend full 100% refunds to travellers affected by these cancellations. By doing so, we show compassion, help avoid negative experiences, and encourage travellers to return to our beautiful region in the future.

Remember, by offering refunds, we look beyond immediate losses and focus on the long-term gain. A satisfied traveller is more likely to return, spread positive word-of-mouth, and boost our tourism industry in the long run.

Let’s work together to ensure our visitors remember the Whitsundays for its hospitality and willingness to support them in times of need.

Send a message to learn more

30/04/2024

**Whitsundays Tourism Crisis:**

The cancellation of Bonza's flights and the repossession of their aircraft is a major blow to our tourism industry, particularly at a time when we're experiencing a sharp decline in national visitors.

This setback affects local businesses and the entire community. We need to act swiftly to support our industry and remind Australians of the Whitsundays' unique offerings.

We need the regions best tourism marketers who work for tourism businesses to put their heads together to show that the Whitsundays remains a premier destination.

We can no longer rely on outdated measures and the kickbacks tourism bodies get for going to places like North America. (One of the least travelled countries into Australia)