14/05/2026
Two days ago, the The Saturday Paper published the first expose of MFW we feel does justice to our work and our movement.
We thank both the paper and its author Jacinta Parsons for the sensitivity and sense of collaboration she brought to the piece, and want all witches to know this: while large sections of the Australian media are still ignoring us, downplaying our role in media reform, lying about us and/or even still mocking us, we’re now almost impossible to forget about or silence.
The article is all there in the pic below if you can enlarge the print enough on your device. We also note that the response to it was massive on the Saturday Paper’s FB page two days ago and while sure, as always there are whingers in the comments, the majority response was positive (perhaps a first for us, or maybe it just reflects the Saturday Paper’s usual readership). Here’s the link:
https://m.facebook.com/story.php?story_fbid=1466512098820763&id=100063859598755
If you have a subscription to the paper, here’s the link to that, too, and one of the best excerpts:
“To this day, Hill is surprised by how effective the MFW campaigns have been. She savs a high-profile journalist once rang after he said something nasty about a female politician. ‘He somehow found my phone number and rang me in a panic and said, “Please don't do it. Don't campaign on me”.’ Hill's response was to make it clear that the MFW ‘only run campaigns on people who are serial repeat offenders who don't apologise and make amends’.”
https://www.thesaturdaypaper.com.au/news/2026/05/09/inside-the-success-mfw
We thank our Founder Jennie for her bravery and candidness in this interview, and note that as our only public Administrator she’s been forced by necessity to respond to far more media requests recently than ever and that enduring this level of press scrutiny is difficult and stressful. So while she appreciates that sections of the media are now more willing to discuss MFW’s role in running campaigns and that responding to this interest is essential to show more people what we do, it comes at a price and that the abuse aimed at her (and others) and the serious threats have by no means gone away. Yet that price is one Jennie now takes on every day both for this organisation’s future and for all of us.
We’re getting closer than ever to our new campaign, witches. It may be a week (or more) till we can finally announce it and start the work involved, but we ARE going to do the next thing which f**king-well needs doing.
So stay on board with the witches.
It works, and it matters.
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We won’t stop till advertisers stop funding filth. Go to mfw.org.au/our-campaigns/ to learn how to contact advertisers. Or go directly to FOE lists for ongoing campaigns here: https://campaigndata.mfw.org.au/business-directory/wpbdp_category/dumptrump/ . Send all responses you get. From companies to [email protected].
Please also support our work to get rid of Vile Kyle: it’s a subscription to the future for the price of a coffee (or two) each month:
mfw.org.au/support
