As Ballarat's peak regional tourism marketing and development organisation, Ballarat Regional Tourism (BRT) is a membership based, not-for-profit incorporated association. We are here for our members, and our mission is to grow tourism for our members' mutual benefit. BRT members conduct business in sectors including accommodation, attractions, tour operators, wineries, restaurants, retail and oth
ers. Ballarat Regional Tourism drives activities to attract visitors to Ballarat and the surrounding region. We also work to grow the region's profile on the domestic and international fronts. We do this by targeting key consumer and trade segments. Our mix of marketing strategies is developed in collaboration with members and Tourism Victoria. We also advocate at all levels of Government to protect the best interest of our members. Our work to date has grown the region's tourism industry to over 2.2 million visitors, helped create over 2,030 jobs and injects over $577 million a year into the local economy. We can only achieve these results in collaboration with our members. BRT is a business unit of the City of Ballarat and governed by the Ballarat Regional Tourism Board of Directors. BRT has a strong commercial focus and is responsible for:
The strategic marketing of Ballarat
Co-operative marketing with the local tourism industry
The provision of visitor information services
Industry development. Contact details
Ballarat Regional Tourism
PO Box 1246, Bakery Hill, Ballarat 3354
43 Lydiard Street North, Ballarat, 3350
Telephone: 03 5337 4300
Fax: 03 5332 7977
Email Ballarat Regional Tourism
