22/10/2026
Did you know that agritourism visitors spend nearly double what general tourists spend per trip?
New national figures from the 2026 Agri and Aqua Tourism Summit confirm that domestic agritourism visitors average $863 per trip, compared to $462 for general travellers. For international visitors, the gap is even wider: $3,894 versus $2,721.
If your pricing is still calibrated to the general tourism market, these figures suggest you may have real room to move.
Margaret River is already named in the national data as one of Australia's established agritourism food bowl regions. WA is not an emerging market still making its case. We have a recognised position, and these numbers help you make that argument to a bank, a council, or a government agency.
The national conversation has also shifted. It is no longer about whether agritourism is legitimate. It is about ex*****on: knowing your assets, understanding your customer, and building something that holds up through the seasons.
That is exactly what we are here to support through our member forum, our Professional Support Network, and our advocacy work on behalf of WA operators.
How are you currently thinking about your pricing and experience design? We would love to hear what is working for you.
Get the full details on the WAAA website.
