Luxury travellers are looking for that special experience and new sensations in a very comfortable and individual setting. They demand customised and personalised services and have no interest whatsoever in standardised and run-of-the-mill experiences. What we are witnessing is a collector's culture: travellers collect destinations and exceptional places. People are increasingly in pursuit of some
thing unique. Yachts, luxury homes and lodges, air charters, private villas and indulgence. Adventure holidays, safaris and wilderness, rainforest and outback adventures. The Ultimate To Do List programme encompasses everything that is relevant to the affluent travellers collector culture.