15/11/2024
Whatever happened to Mareeba’s To***co Industry?
The volcanic soils of the Atherton Tablelands, combined with the heavy and reliable tropical rainfall, mean that a clever farmer can grow virtually anything.
I was reminded when I wrote up Mareeba. When I went to this town, which fancies itself as the “Capital of Cape York”, some 30 years ago, it was surrounded by to***co. It was the to***co capital of Australia, and the rich, red, volcanic soils were ideal for growing the “filthy weed”.
In fact, to***co was a $50 million industry with 150 farmers on the Atherton Tablelands growing the crop until 2003 when it all abruptly stopped.
I knew the industry was dead when, back in 2017, I visited the town and noticed, in the main street, the To***co Leaf Marketing Board building was for lease and the next door establishment, the North Queensland To***co Growers Co-operative, now known simply as North Queensland TGT, had become a hardware and agricultural company selling dog food, livestock handling equipment, fertilisers, fruit and vegetable packing and tomato seeds, pumpkin seeds and mango grading machines.
No one can say the local to***co farmers weren’t enterprising when demand for their favoured crop collapsed. Given the soils and the rains they tried their hands at … green eating mangoes, lychees, longans, coffee, limes, peaches, paw paws, custard apples, navy beans, avocados, pumpkins, cabbages, watermelons, corn, peanuts, sugar cane, table grapes … it is that volcanic soil and good rainfall.
By 2020 there were over 30 crops grown in the area – it the area was producing over 70% of Australia’s coffee – and the total income for the farmers was around $180 million.
It is a model lesson – and one that could be learned by coal miners – that when the bottom drops out of a market (and it certainly did for to***co back in 2003) those who think creatively and laterally can actually do much better than those who whinge and cling onto their old habits.
Mareeba, an important regional service centre, is the largest town on the Atherton Tablelands. It lies at the heart of the tableland's agricultural activities and is surrounded by coffee plantations, mango and paw paw farms, avocado farms, macadamia nut plantations as well as sugar cane fields and o...