04/06/2026
One of the most deserving recipients of the title Tourism Legend 😎.
Gary Muir from WOW Wilderness EcoCruises in Walpole.
When I first started my own tour business, I figured I'd better go and see how the best operators in the state did it. So I booked myself onto one of Gary's cruises on the Nornalup Inlet.
About five minutes in, my mate leaned over and said, "Bloody hell... good luck replicating that."
And he was right 😳.
There is only one Gary Muir.
You can't copy him. You can't franchise him. You can't put him in a training manual. He's a one-off.
The bloke has spent decades exploring, understanding and sharing one of the most spectacular corners of Australia. His passion for Walpole is so infectious that by the end of the cruise you'll be seriously questioning whether the centre of the world is actually somewhere between the North Pole, South Pole and Walpole. 🤣
If you've ever travelled with me and mentioned heading further south, you've probably heard me bang on about the WOW Eco Cruise experience.
That's because it isn't just a tour. It's one of Western Australia's truly iconic tourism experiences.
Gary has this remarkable ability to make you slow down, look closer and realise just how extraordinary that landscape really is. The ecology, the history, the wildlife, the giant tingle forests, the waterways—he brings it all to life in a way very few guides can.
Love your work Gary.
You've set the benchmark for generations of tour operators and shown us all what authentic, passionate tourism looks like.
A genuine Tourism Legend 👍.
Gary Muir from WOW Wilderness eco tours in Walpole has been recognised with WA Tourism Awards’ Local Tourism Legend Award.
He received the gong for making an exceptional and enduring contribution to the WA tourism sector over more than three decades.
Mr Muir told ABC’s WA Regional Drive program it was really exciting.
“Over half my life has been invested in establishing eco-tourism, the environment and a real sustainable future,” he said.
“You can only be a legend if you have a great team.”
🎧 Take a listen: https://www.abc.net.au/listen/programs/wa-drive