10/07/2025
For our Victorian clients, this is always a great event to attend. Registrations close on July 14.
📍 Join tourism leaders from across Victoria at the Victoria Tourism Industry Council - VTIC Victorian Tourism Summit 2025 in Shepparton, 22–24 July.
Explore the future of our visitor economy through hands-on workshops, inspiring speakers, and regional case studies including:
· What happens when a whole state embraces winter? Amy Hills, CEO, Tourism Industry Council Tasmania shares how Tasmania flipped the script, turning the off-season into a cultural moment.
· Despina Karatzias from Institute of Excellence will help you craft a strategic vision for your business that aligns with your destination's strengths and evolving visitor trends. You’ll define your region’s unique tourism mission, craft impactful marketing strategies, and build a sustainable business model that drives community and economic outcomes.
· Amber Gardner, CEO at Alpine Resorts Victoria will explore the economic contribution of Victoria’s alpine resorts to the state's economy. This will be followed by a panel to reimagine winter visitation in Victoria with Amy Hills, CEO Tourism Industry Council Tasmania, Noel Landry, General Manager at Buller Ski Lifts, Gabriella Calandro, Head of Engagement at Shepparton Art Museum and Mark Hemetsberger Chief Marketing Officer at Sovereign Hill.
· Discover the power of radical listening and the latest science behind meaningful human connection with Mel Neil, Mind Insurance.
Tickets start at $250 to attend the full day conference on Wednesday, 23 July.
👉 Book your place: https://www.vtic.com.au/eventdetails/31940/vtic-victorian-tourism-summit-2025