29/08/2025
🚐✨Introducing The Private Tour Guide 2.0! 🌿🍷
Today, I’m super excited to share a fresh new brand, a new website, refined experiences, and the same passion I’ve always had for connecting travellers with Australia’s hidden treasures, flavours, and stories.
From the Yarra Valley wine country to the Great Ocean Road and beyond, I’ve always believed travel should feel effortless and enriching, more like exploring with a lifelong friend than following a tour. Whether it’s sipping wine with a passionate winemaker, uncovering coastal wonders, or diving into the history of a region, that’s the heart of what I love to share.
Those of you who know me are aware of the immense joy I derive from being out on the road, creating memories and giving people the time of their lives. I’ve been doing this through The Private Tour Guide since 2011. Although, like many in the travel industry, the pandemic caused some chaos. But 2025 is a new chapter: one of fresh adventures, meaningful connections, and an exciting new start.
I’d love for you to take a look at the new website (link in the comments below) and share your thoughts. For the first time, I’ve had some help building a brand identity that truly reflects me, my business, and the experiences I provide, and I couldn’t be happier with how it’s come to life.
Stay tuned for the road ahead — it’s going to be a special one.
Simon