Destination Gippsland - A page for tourism businesses

Name: Destination Gippsland - A page for tourism businesses
Address: Mirboo North, VIC, 3971, AU
Telephone: +61356682141
Price range: $

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Mirboo North, VIC
Destination Gippsland - A page for tourism businesses

Destination Gippsland is the Regional Tourism Board of Gippsland. Marketing
2. Industry Development
3. Investment

Destination Gippsland’s role is to inspire, influence and lead positive outcomes through partnerships across Gippsland. Our Desired Outcomes include:
• Increase overnight visitation
• Increase visitor expenditure
• Increase length of stay
• Increase dispersal (throughout Gippsland & across all months)
• Increase visitor satisfaction

Priority Areas for Destination Gippsland
1.

10/06/2026

See the latest Gippsland Industry update for 10 June here.
https://bit.ly/4vbfu6H

- Australian Tourism Exchange famil
- Victorian Top Tourism Town finalist - Marlo
- Catching the spotlight - Gippsland Media Wins
- Gippsland in Best Aussie Towns to visit
- Come Winter in Victoria - Visit Victoria campaign

08/06/2026

Want to make your social media work harder for your business? Business Victoria is hosting a free workshop in Drouin designed to help small business owners create engaging content, attract new customers and build a stronger online presence.

You will learn to:
- Choose the right platform to reach your target market
- Curate and create content that engages your audience
- Enhance your content marketing social media skills
- Use Google Business Profile to boost your visibility

📅 Tuesday 16 June, 4:00pm - 7:00pm

Register here - https://business.vic.gov.au/learning-and-advice/workshops-and-small-business-bus/view?id=E25529

05/06/2026

Gippsland was represented at the Business Events Victoria Showcase in Melbourne this week. With 56 exhibitors and 130 attendees, the evening was a fantastic opportunity to connect with event planners and industry leaders while showcasing everything Gippsland has to offer the business events sector.

David Elder attended alongside Michelle Mathews from Carrajung Estate, while Georgina and Emily from Lardner Park were also in attendance.

03/06/2026

Come Winter in Victoria is Visit Victoria’s new global campaign to drive visitation regional Victoria this winter.

The integrated marketing campaign is part of the State’s Every bit different brand platform, showcasing the uniqueness and vibrancy of regional Victoria in winter.

We encourage industry to get involved and take advantage of the size and scale of Visit Victoria’s campaign and activities. Some easy ways you can do this are by creating winter deals through your ATDW listing or downloading social tiles from their toolkit to encourage customers to ‘come winter’ in your region.

Maximise the marketing opportunities generated by this campaign across multiple digital channels by ensuring your ATDW profile remains live and updated. Add an ATDW Deal to boost exposure and attract visitors seeking value-for-money stays and experiences.

ATDW Deals can be a discount, a package, a bonus gift or a collaboration with another business. Running an Event this winter? List your public events on ATDW and get the word out! Already have an ATDW profile? Update it with all your winter offerings and experiences.

More information and the campaign toolkit are available here -https://assets-corporate.visitvictoria.com/documents/Every-Bit-Different_Industry-Toolkit_Come-Winter-in-Victoria.pdf

01/06/2026

Nominations for the 2026 Victorian Tourism Awards have been extended until Thursday 4 June.

Entering the awards program is much like completing a business review. It encourages businesses to assess their operations, refine their goals, and plan for future success, while also providing valuable recognition from industry peers and consumers.

Nominate your business online in just five minutes - https://www.vtic.com.au/victoriantourismawards/enter

29/05/2026

Gippsland recently hosted buyers from the UK and Europe after the Australian Tourism Exchange (ATE) took place in Adelaide in mid May.

The buyers who visited our region were keen to learn more about the self-drive touring route between Sydney and Melbourne and visited Wilsons Prom, Paynesville/Raymond Island and Walhalla. They were escorted by Paul and Anthony from Sydney-Melbourne Touring.

If you’d like more information on how to attract international business, please reach out to us at [email protected]

27/05/2026

Hospitality professionals are invited to attend Hospitality Now 2026, a leading industry forum presented by Melbourne Food & Wine Festival in partnership with the Victorian Government.

The event brings together operators, business leaders and industry experts to examine the opportunities and challenges currently shaping the hospitality sector.

Topics will include:
- Building financially sustainable hospitality businesses
- Responding to changing consumer expectations
- Marketing and audience engagement strategies
- Workforce, operations and business resilience

Speakers include representatives from some of Australia’s most recognised hospitality businesses, offering practical insights and real-world experience relevant to operators across the industry.

📍 Lake House, Daylesford
📅 Monday 1 June, 10:00am - 5:30pm

Learn more and register - https://www.melbournefoodandwine.com.au/events/hospitality-now-2026/

19/05/2026

Share your insights: Gippsland Tourism Stakeholder Survey.

Destination Gippsland is the Visitor Economy Partnership whose aim is to support the growth of the visitor economy in Gippsland.

This short survey is designed to understand current business tourism conditions, industry confidence, and how Destination Gippsland can best support tourism stakeholders across the region in 2026.

Estimated completion time: 5 minutes
All responses are confidential.

Survey closes Friday 22 May.
Complete the survey here - https://www.surveymonkey.com/r/ZVM6VZ5

14/05/2026

VTIC is hosting free online webinar on Quality Tourism Accreditation. This practical 45-minute session will help operators better understand the Quality Tourism Framework and explore programs including:

- Sustainable Tourism Accreditation
- Accessible Tourism
- Star Ratings
- Tourism Emissions Reduction Commitment
- Camp & Adventure

You’ll also hear how accreditation can support business growth, strengthen your visitor offering and help tell your business story, whether you’re just starting out or ready to take the next step.

📅 Tuesday 19 May, 10am – 10:45am
Register here - https://www.vtic.com.au/eventdetails/39613/quality-tourism-accreditation

13/05/2026

Victoria Tourism Industry Council - VTIC is hosting an online support session to assist entrants in navigating the 2026 Victorian Tourism Awards.

The webinar, presented by Matthew Sierocinski (VTIC Member & Industry Advisor), is tailored for first-time entrants. It will provide an overview of the awards program, outline the benefits of participation, and explain how the awards align with broader VTIC initiatives, including the Quality Tourism Business Program.

📅 Friday 15 May 2026, 10:00am – 11:00am
Register here - https://www.vtic.com.au/eventdetails/39526/an-introduction-to-the-victorian-tourism-awards

Businesses considering entry are encouraged to nominate prior to attending.

Address

Mirboo North, VIC
3971

Telephone

+61356682141

Website

https://www.visitgippsland.com.au/destination-gippsland

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