Alura Coaches

27/10/2026

Thank you to FBA AU for awarding us the Legacy Business Award for NSW/ACT!

The Family Business Excellence Awards are presented to an outstanding family business demonstrating excellence and achievement in the core business principles of Governance, Entrepreneurship and Stewardship, and exhibits how family ownership and involvement has helped the business to achieve a competitive advantage.⠀⠀

It's an honour to be recongised and we're looking foward to representing our state at the National Conference in June 2027.

Congratulations to Alura Coaches winners of the 2026/27 Legacy Family Business Award for NSW/ACT. Presented this afternoon at the Family Business Insights NSW/ACT Conference.⠀

In 1926, a motorbike and sidecar marked the beginning of Alura Coaches in the Illawarra.

A hundred years later, four generations of the same family have helped carry it forward.

Alura Coaches has operated through the Great Depression, World War II, recessions, natural disasters and the COVID-19 pandemic. From dirt roads and wartime petrol rationing to modern, GPS-tracked coaches, Alura Coaches has watched Australia become the country it is today.

Its coaches transported people at the Sydney 2000 Olympic Games, coordinating 126 buses and more than 200 drivers.

Today, it operates modern coach and charter services across the East Coast of Australia, with the third and fourth generations continuing to lead the business.

The Family Business Excellence Awards are presented to an outstanding family business demonstrating excellence and achievement in the core business principles of Governance, Entrepreneurship and Stewardship, and exhibits how family ownership and involvement has helped the business to achieve a competitive advantage.⠀⠀
⠀
Alura Coaches will be finalists for the 2027 Established Family Business Award, which will be announced at the Family Business Conference: Asia-Pacific in Darwin on 3 June 2027.⠀
⠀
⠀⠀

22/10/2026

Shire businesses making it happen 🚌🤝⚽️

Over the weekend we helped transport South Melbourne FC to their Australian Championship game vs the Sutherland Sharks FC 🦈

It was the Sharks first appearance on the National Stage ever, and as a shire based business, it was a pleasure to be a part of the event.

24/11/2025

Teamworkmakes the dream work, especially when you're teaming up with Australia Wide Coaches! Always a pleasure working alongside this crew, thanks for helping us deliver great service for our travellers on their recent trip to Canberra 💚

10/09/2025

✨ Big few days out for TV9893! ✨ Our coach got a full makeover for their Sydney Marathon pop-up event 🏃‍♀️ Big thanks to team for making it all come together, we loved being part of the energy and celebration!

19/08/2025

Hello sunny Queensland! ☀️ TV8515 is currently touring up the East Coast to Mission Beach, stopping in at some of the best spots Queensland has to offer (and making the Alura office staff very jealous 👀)

31/07/2025

Our team had the pleasure of transporting St Luke's Catholic College Year 6 on their Canberra HSIE trip, where learning came to life beyond the classroom. They're now safely home after a fantastic few days visiting some of the key sights in our nations' capital!

We're proud to provide safe, comfortable and reliable transport for schools across the country!

23/07/2025

Can you spot where one of our coaches is today? 👀

We’re out and about with one of favourite Probus groups, enjoying a two-day Christmas in July getaway, and of course making a stop at the legendary Mount Panorama along the way! 🎄🏁 A great mix of regional sights and festive cheer for a well-deserved winter escape.

03/07/2025

We’re looking for a passionate, reliable driver to join our team here at Alura Coaches!

Based in Sydney | HR licence and NSW Driver’s Authority required Apply via https://www.seek.com.au/job/85395385?ref=cm-ui or message us to learn more.

01/07/2025

“Which is what’s happened since joining Alura”. 💬 After years in tech, Brad wanted something different. Now, driving with Alura Coaches, he’s meeting new people, exploring new places, and enjoying a job that’s as rewarding as it is refreshing. Thank you to Brad for throwing yourself into a whole new industry, and for trusting Alura as the place to do it. You’re a driver our customers know, trust, and genuinely love travelling with!

Considering a Career Change yourself? Read more about why Coach Driving may be the fit for you: https://www.aluracoaches.com.au/on-the-road-blog/career-change

27/05/2025

Introducing our brand new coach!🎉 To mark a century of Alura Coaches in 2026, we’ve welcomed a custom-built Irizar i6s to our fleet, complete with premium Sege seats. This coach is a reflection of our ongoing commitment to comfort, quality, and excellence on the road.

A huge thank you to the incredible Irizar team for bringing this vision to life, we’re proud to partner with brands that share our values.

Here’s to the next chapter in our story. After all, Life’s a Great Journey.