16/06/2026
Labour pressure, knowledge automation and guest communication: These are the AI trends defining HITEC 2026.
Day 1 of HITEC is in full swing, and the operational AI trends are already crystal clear. I'm seeing a strong focus on solutions that directly address hoteliers' most pressing challenges:
Easing Labour Pressure: AI-powered tools are stepping up to automate repetitive tasks, freeing up valuable human talent.
Knowledge Automation: Intelligent systems are transforming how hotels manage and leverage information, from guest data to operational insights.
Smarter Guest Communication: Beyond basic chatbots, AI is enabling more personalised and efficient interactions throughout the guest journey.
This tech is already out there making a massive difference for hotel teams. Stay tuned for deeper dives!