08/08/2025
Elite Dancewear is a new boutique dancewear store in Commercial Road, Morwell bringing style and convenience to local dancers, thanks to one mum’s passion and a simple suggestion from a dance teacher.
Launched in mid-March this year, the store has been an exciting addition to the local dance scene - offering everything a dancer needs, all in one place! They stock all the essentials, including ballet flats, jazz shoes, tap shoes, tights, activewear, costumes, hair and shoe accessories.
Open Wednesday to Friday from 10am to 5pm and Saturday mornings from 9am to 12pm, the shop fills a much-needed gap for local dancers, saving families the trip to Melbourne for specialised gear.
Community and sustainability sit at the heart of Justine’s business. She proudly sponsored local dance competitions and supported productions like The Little Mermaid by Gippsland Youth Theatre.
Whether you're after a first pair of tights or gearing up for a big stage show, this local business is stepping up to support the region’s vibrant performing arts community and making dance dreams come true for every customer.
