18/11/2025
🇲🇹Malta inspired us, now we ImpACT
From November 7-10, Malta became the heart of the global travel industry as it hosted the Lufthansa City Center International General Assembly 2025. As Fortuna DMC, we were proud to be part of this inspiring gathering of 500 travel professionals from 78 countries at the Westin Dragonara Resort in St Julian’s.
👥The event brought together forward-thinking leaders, partners, and experts, creating the perfect environment to exchange ideas, explore new opportunities, and redefine what the future of travel can look like.
A central moment of the assembly was the presentation of ImpACT, a mission-driven approach encouraging all of us within the LCC network to turn meaningful ideas into real, measurable action. The atmosphere in Malta made one thing clear: the future of travel is something we shape together.
📱This year also marked the introduction of Brella, an AI-powered event app. Instead of traditional business cards, Brella connected us through smart, interest-based matchmaking, making networking smoother, more focused, and truly impactful.
👍 Event Highlights:
* We strengthened partnerships, met new industry peers, and explored fresh business opportunities with professionals from around the world, energising our role within the global LCC community.
* Learned from thought-provoking keynotes and interactive workshops since the program covered emerging travel trends, operational innovation, leadership development, and strategic insights shaping our industry.
* Deep dive into key industry themes like: Geopolitical shifts and their influence on travel; AI’s growing role in customer experience and operations; Evolving expectations of next-generation travellers; Mindful and resilient leadership in a rapidly changing environment
* We explored Malta’s rich history, culture, and landscapes through curated tours and exclusive activities that deepened our appreciation for this Mediterranean destination.
* New technologies, dynamic discussions, and forward-thinking ideas reminded us of the exciting transformation happening across the travel sector.
✈️ We return home inspired, grateful, and proud to have represented Fortuna DMC at such an exceptional event.
❣️A heartfelt thank you to Lufthansa City Center International, Visit Malta, and the local DMC Robert Arrigo & Sons, for hosting an unforgettable assembly and showcasing Malta’s beauty, authenticity, and hospitality.
Looking forward to continuing the conversation and turning shared ideas into real progress.