05/03/2013
"What these companies are trying to do is really, really hard. The pitfalls are many – from massive complexity to closed-off data and competitors with vested interests. But the rewards will be huge, not only for those who can pull it off – if indeed they can pull it off – but also for the consumer. There is real value in increasing transparency and reducing complexity in the travel-booking business. Watch this space."
Berlin-based GoEuro has just closed a $4 million seed round with impressive backers. Like its neighbour Waymate, the firm wants to make it simpler and clearer to book a multimodal journey. That’s no easy task.
