Contender PGS

31/10/2021

https://library.olympics.com/Default/doc/SYRACUSE/969093/common-indicators-for-measuring-the-impact-of-events-association-of-summer-olympic-international-fed?fbclid=IwAR0LhlD1puiqTPZpVxMGx98tlc9qg4ND8bC81t0MTU_JiQjgECwjieLJ1CU

This report is the first attempt of the Association of Summer Olympic International Federation (ASOIF) to consolidate relevant and easily available data in a clear way to ensure consistency of data gathering and reporting between events, with the intent of helping the industry deliver, and demonstra...

12/03/2021

IOC Members today showed strong support for the new reforms that have revolutionised the process to elect future Olympic hosts.

12/03/2021

Olympic champion Thomas Bach has been re-elected for an additional four-year term as President of the International Olympic Committee (IOC). At the 137th IOC Session held virtually today, the 67-year-old German received 93 yes and 1 no votes from the 94 valid votes.

01/10/2020

The Olympic Torch Relay will start its journey on 25 March 2021 from the J-Village National Training Centre in Fukushima Prefecture, and then traverse all 47 prefectures across Japan over a period of 121 days. In principle, the route and the schedule of the Relay will remain as originally planned.

02/09/2020

Launching the official journey to the Olympic and Paralympic Games Los Angeles 2028, the Local Organising Committee unveiled its Games emblem with stories that celebrate sport, art and the city's unique community.

26/11/2019

We've partnered with Airbnb to provide you with new exciting earning opportunities.

18/11/2019

- Airbnb joins the TOP programme and will support the sustainability objectives of the Olympic Movement - Economic opportunity for athletes to

11/10/2019

Business and sport entrepreneur Raja Sapta Oktohari was acclaimed as Chair of the Indonesian Sports Committee Wednesday, and he immediately vowed to focus efforts on a 2032 Olympic bid for his country. At the body's

28/09/2019

Le dossier de candidature est un schéma directeur du projet olympique proposé. Il donne une vue d’ensemble de la manière dont la ville va planifier, organiser et livrer les Jeux. Cette page réunit en un seul et même endroit la collection la plus complète des dossiers de candidature à l’or...

01/09/2019

The Olympic Movement generates revenue through several programmes. The International Olympic Committee (IOC) manages broadcast partnerships, the TOP worldwide sponsorship programme and the IOC official supplier and licensing programme. In addition, the National Olympic Committees (NOCs), Organising Committee of the Olympic Games (OCOGs) and International Federations (IFs) generate revenue through their own respective commercial programmes.

The IOC coordinates Olympic marketing programmes with the following objectives:
• To generate revenue to be distributed throughout the entire Olympic Movement – including the OCOGs, the National Olympic Committees (NOCs) and their continental associations, the International Federations (IFs) and other recognised international sports organisations – and to provide financial support for sport in emerging nations.
• To build on the successful activities developed by each Organising Committee for the Olympic Games (OCOG) and thereby eliminate the need to recreate the marketing structure with each Olympic Games.
• To ensure that the Olympic Games can be experienced by the maximum number of people throughout the world
principally via broadcast coverage.
• To protect and promote the equity that is inherent in the Olympic image and ideals.
• To control and limit the commercialisation of the Olympic Games.
• To create and maintain long-term marketing programmes.
• To enlist the support of Olympic marketing partners in the promotion of the Olympic ideals.

Of its revenues, the IOC distributes 90% to organisations throughout the Olympic Movement, in order to support the staging of the Olympic Games and to promote the worldwide development of sport. This means that every day the equivalent of over USD 3.4 million is distributed by the IOC to support athletes and sports organisations at all levels around the world.

You can now consult the Olympic Marketing Fact File 2019 to get all the latest facts and figures: https://bit.ly/2TWxwsr

If you wish to see the formal accounting reports of the IOC, please visit www.olympic.org/documents/ioc-annual-report

For more academic and official publications on Olympic Marketing, consult our dedicated ZOOM IN page om the Olympic World Library here https://bit.ly/2BjBymX.