
27/06/2025
𝐁𝐡𝐮𝐭𝐚𝐧'𝐬 𝐧𝐞𝐰 𝐛𝐫𝐚𝐧𝐝 𝐟𝐢𝐥𝐦 "𝐁𝐡𝐮𝐭𝐚𝐧 𝐁𝐞𝐥𝐢𝐞𝐯𝐞" 𝐰𝐢𝐧𝐬 𝐚𝐭 𝐭𝐡𝐞 𝟐𝟎𝟐𝟓 𝐔𝐒 𝐈𝐧𝐭𝐞𝐫𝐧𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐀𝐰𝐚𝐫𝐝𝐬
"Bhutan Believe", created in collaboration with Studio Khonsu, has received a silver award at the 2025 US International Awards in the category of best video for tourism country promotion.
Now in its 57th year, the US International Awards-organised by CIFFT (the International Committee of Tourism Film Festivals) celebrate excellence in corporate and tourism film production. Widely regarded as one of the most prestigious global honours in the field, the awards attract top-tier entries from around the world. This year's edition received a remarkable number of high-quality submissions, with winners selected by an international panel of expert jurors.
Crafted as a modern cinematic invitation to visit Bhutan for younger travellers, Bhutan's brand film, shot and produced in 2024, journeys through the lesser-explored regions of Gangtey and Bumthang in the centre of the country. Blending evocative storytelling, sweeping Himalayan landscapes, and an original Dzongkha voiceover, Bhutan Believe offers a fresh perspective on Bhutan— one that speaks to personal growth, curiosity, and the spirit of mindful adventure.
"This recognition from the US International Awards affirms our creative direction in sharing Bhutan's story with a new generation of global travelers" said Damcho Rinzin, Director of the Department of Tourism.
"Bhutan Believe' is more than a film-it's a call to explore Bhutan not only as a destination, but as a path to deeper self-discovery"
Shot entirely on location, the film brings Bhutan's values of sustainability, culture, and inner transformation to life through a modern lens. At its core is a message that resonates far beyond tourism: to believe in purpose, in progress rooted in tradition, and in the power of travel to change lives.
"Creating the film for Bhutan Tourism was an extraordinary experience, unlike any other project I've worked on. When I first visited Bhutan to photograph the Strive Challenge in October 2023, I was immediately captivated by the vibrant colors, rich scents, and profound culture that permeated the land.
What struck me most was the masked dancers-their rhythmic movements and the deep, resonating sounds they created left an indelible mark on me. The synchronicity of their performance took me on a journey, one that inspired the vision for this film. I wanted to translate that experience into a visual story, using the masked dance as the central thread to guide viewers through the heart of Bhutan.
The dance became a vessel for showcasing the magic, wonder, and cultural richness of this extraordinary country. With "Bhutan Believe: Land of the Thunder Dragon," we aim to take audiences on an immersive journey through Bhutan's mystical landscapes and timeless traditions," said Adam Slama, Studio Khonsu.
Source: Bhutan Times
We are thrilled to release the full video today, after the excitement of yesterday’s trailer drop! Created by Adam Slama and produced by Studio Khonsu, this ...