10/06/2026
Bhutan to Host Its First-Ever International Travel Mart
Bhutan is set to make history by hosting the inaugural Bhutan International Travel Mart (BITM) 2026 from 11th to 13th June in Thimphu. As the Kingdom’s first international travel trade event, BITM marks a significant milestone in strengthening Bhutan’s presence in the global tourism industry.
The travel mart is designed to showcase Bhutan’s unique tourism philosophy of “High Value, Low Volume”, emphasizing sustainability, authenticity, and regenerative tourism. Through business-to-business meetings, networking sessions, and tourism exhibitions, BITM aims to create long-term collaborations that will generate economic opportunities for local communities while preserving the country’s rich cultural and natural heritage.
A special highlight of BITM 2026 will be the introduction of the Gelephu Mindfulness City (GMC) project to the global travel trade, presenting Bhutan’s vision for the future of sustainable development and mindful tourism.
As Bhutan welcomes the world to its first International Travel Mart, the event is expected to become an annual flagship platform that strengthens global partnerships and further establishes the Kingdom as a leading destination for meaningful and responsible travel.
