28/09/2025
World Tourism Day 2025
Tourism and Sustainable Transformation
In Bhutan, tourism is guided by values that place people, culture and nature at the heart of every journey. Visitors are invited to discover our living traditions and pristine landscapes while also sharing the responsibility of protecting them.
Sustainability is a way of life in Bhutan. Through our High Value, Low Volume approach, we ensure that tourism safeguards what is fragile, preserves what is timeless and empowers local communities.
On this World Tourism Day, we reaffirm our commitment to tourism as a force for good. It must preserve heritage, care for the environment and create opportunities that endure for future generations.
In Bhutan, we believe travel is most meaningful when it is purposeful, respectful and responsible. Every journey has the power to transform, and in Bhutan, that transformation begins with protecting what truly matters.
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