07/21/2026
Well… this is a pretty big one…
Alternative Routes is officially a Certified B Corporation 🎉
Ten years ago, Alternative Routes started with one little van and a simple idea: travel should leave a place better than it found it.
I didn’t know where that little business would take me. I certainly didn’t imagine we’d one day become a Certified B Corporation. In fact, if you’d told me back then, I probably would’ve smiled, nodded… and then quietly Googled what a B Corp was.
Over the years, we’ve tried to build a business that reflects the values we care about, not just in the experiences we create, but in how we treat our team, support local businesses, care for the environment, and show up in our communities.
Becoming a Certified B Corporation isn’t an award or a finish line. It’s a commitment to holding ourselves accountable and continually improving. It means our business has been independently assessed not only on what we do, but on how we do it.
I’m especially proud because this recognition belongs to so many people. To every guide who’s shared their love of Nova Scotia, every local business that’s welcomed our guests, every partner who’s trusted us, and every traveller who’s chosen to spend part of their vacation with us—thank you!! You’ve helped build the kind of company we always hoped was possible.
Thank you for believing, as we do, that travel can be more than checking places off a list. It can create meaningful connections, strengthen communities, and leave a positive impact along the way.
And don’t worry… we’ll still make you stop for ice cream 🍦
Curious about what becoming a Certified B Corporation means? You can learn more through the link in our bio.