11/26/2025
2025 NORTH AMERICAN ARIVAL TOURREVIEW SPOTLIGHT AWARDS We’re thrilled to unveil the recipients of the 2025 North American Arival TourReview Spotlight Awards—recognizing the in-destination companies that go above and beyond for their customers. The 150 “Best of North America” include the top 10 operators in each of the 5 categories and segments who are objectively the top-rated operators in their region.
Each operator in the top 10 deserves recognition—and no, this isn’t one of those “everyone gets a trophy” moments. These awards are built on pure, unfiltered data from seven leading review platforms. No judges in a conference room, just real travelers who booked, experienced, and rated. The people have spoken, and these operators deliver.
The independent, data-driven analysis of customer reviews across major online travel and experience platforms is powered by TourReview. By aggregating customer feedback from multiple sources, including Expedia, GetYourGuide, Google, Klook, Tiqets, Tripadvisor (excluding reviews also on Viator) and Viator, TourReview identifies the operators consistently wowing their guests—and that wows us.
Ready to meet THE SPOTLIGHT OPERATORS across our 5 categories?
*Drumroll, please…* Honoring outstanding & innovative businesses in the experiences industry
You wow your customers. That wows us. These awards recognize excellence in guest satisfaction for operators of tours, activities, and visitor attractions, based on independent, unbiased analysis of guest reviews across major online travel and experiences websites.
is a revolutionary tech resource that consolidates customer reviews from various online platforms into a comprehensive dashboard, providing tour operator companies with invaluable data to assess, respond, and improve customer satisfaction.
By aggregating customer data across seven leading travel experiences websites and millions of customer reviews, we can identify the tour operators who are the top-rated operators in their region.
The Arival TourReview Spotlight Awards are totally impartial and independent, and solely data-driven—a first-of-its-kind award for the experiences industry. The customers decide!
Arival and TourReview honor the top 10 highest-rated operators across five categories and three business segments—small, medium, and large—recognizing 150 outstanding operators who consistently wow their customers. These top-reviewed operators will be celebrated at Arival events in North America and Europe.
The “2025 Best of North America” have been announced! Congratulations to all the winners!
5 Categories of Tours and Activities:
Sightseeing Tours
Culinary Tours and Experiences
Adventure Tours and Activities (includes outdoor adventure, watersports, activities)
Visitor Attractions (zoos, aquariums, museums, cultural sites, amusement parks, observation decks)
Day Tours and Excursions
3 Segments of Operators
Small category (250 – 1000 reviews per year)
Medium category (1,001 – 5,000 reviews per year)
Large operator category (5,000+ reviews per year)
