09/04/2026
The New Era of Toronto Tourism: Why Passive Sightseeing is Out. Toronto is having a moment. In 2024, the city welcomed approximately 9 million overnight visitors who collectively spent a record-breaking $8.8 billion, cementing its status as one of North America’s most compelling urban destinations. But how are those visitors choosing to experience the city? That part is changing fast.
Toronto is having a moment. In 2024, the city welcomed approximately 9 million overnight visitors who collectively spent a record-breaking...