EM Adventure Marketing

10/14/2026

’s recent article in Canadian Geographic, featuring his interview with Jennifer Peedom, director of the new film TENZING, puts us right on the set of this epic story of endurance and unprecedented human achievement, “on par with space travel and great ocean voyages,” as he puts it.

The truth is rarely as simple as one version of the story.

Thank you for the inspiration, Robin!

My favourite kind of movie. I can’t wait to watch it when it premieres on October 16 on AppleTV.

https://canadiangeographic.ca/articles/the-other-man-on-the-summit/.

Director Jennifer Peedom shares behind-the-scenes insights into her new film Tenzing, which explores the life of legendary Sherpa mountaineer Tenzing Norgay

10/01/2026

Support the world’s largest and most respected adventure travel and gear auction. Proceeds support climate and community resilience and biodiversity protection, the three pillars of the Adventure Travel Conservation Fund (ATCF).

A meaningful initiative worth supporting! Place your bid by October 20. There are some fantastic auction items up for grabs!

Support a community of changemakers and travel responsibly!

More about the ATCF

WHERE THEY FUND?
ATCF supports communities in adventure travel destinations worldwide. They fund initiatives across the globe that believe in the power of grassroots efforts and innovative solutions to address pressing challenges and drive meaningful progress in diverse regions and cultures.

WHAT THEY SUPPORT?
ATCF invests in projects that prioritize efforts in biodiversity preservation and rehabilitation while ensuring the long-term protection of travel destinations.

WHO THEY FUND:
ATCF funds local grassroots & indigenous communities, and nonprofit and for-profit organizations in biodiverse destinations around the world. Types of organizations applying for funding may include conservation groups, indigenous people groups, tour operators, accommodations, and other nonprofits.

Bid on trips, gear, and experiences, Sept 27 to Oct 20. The world's largest adventure travel auction benefiting conservation.

09/20/2026

The world gathered in beautiful Québec City for the Adventure Travel World Summit . What an incredible week it was.

I’m leaving with new friendships, meaningful connections, exciting business opportunities, and so much to look forward to.

But what touched me most was the incredible hospitality of the Québécois. Thank you, Québec, for welcoming the world with such warmth and generosity, and for making us feel right at home. You truly warmed my heart. ❤️

It was a privilege to reconnect with this amazing global adventure travel community. I’m leaving Québec with a full heart, renewed inspiration, and great excitement for what lies ahead.

I’m already looking forward to seeing everyone again at in Andalusia.

Merci, Québec! 🙏🇨🇦🫶

09/02/2026

Je suis vraiment heureuse de participer à nouveau au Adventure Travel World Summit, la meilleure conférence du tourisme d’aventure au monde.

Les amitiés que l’on peut y développer au fil des ans sont des plus enrichissantes.

C’est l’occasion rêvé pour rencontrer les leaders mondiaux de l’industrie, de forger d’importantes alliances et partenariats, et de découvrir les nouvelles tendances et les grands défis auxquels l’industrie fait face.

Venez découvrir de qu’elle façon la province et la région de Québec établissent de solides normes en matière de tourisme d’aventure durable qui sont fondées sur la culture et le pouvoir des communautés.

Comment aurai-je pu ne pas y participé quand l’événement se déroule au Québec, ma terre natale!
Je n’ai aucun doute que l’hospitalité québécoise et canadienne charmera les participants.

Il n’y a pas de meilleur moment pour les professionnels du tourisme d’aventure de découvrir ce qui distingue le Canada dans ce monde complexe et déroutant, tant sur le plan politique qu’à d’autres égards. 🇨🇦

À bientôt Québec!

09/02/2026

Thrilled to return to the Adventure Travel World Summit (ATWS) hosted by the Adventure Trade Tourism Association (ATTA), the best industry conference hands down!

Year after year, this conference, which is based on relationship building and shared experiences, delivers something unique: lasting friendships and contacts, valuable referrals, industry intel, latest trends, sound advice, and leads that actually turn into something. It’s an important forum for sound discussions about new opportunities and real challenges our industry is facing.

This is one of the best industry events to experience and discover how this extraordinary province is setting solid standard for sustainable, community-driven adventure tourism.

I really couldn’t miss this year’s event, held on my native land — of all the places it’s been held worldwide. There is no doubt in my mind that the Québécois and Canadian hospitality will charm every single delegate!

There isn’t a better time for professionals working in adventure travel to experience what sets Québec and Canada apart in this complex world we live in! 🇨🇦

This year’s conference theme is TRACE. How timely!
* version Française below.

Trace
The paths we follow. The marks we leave.
Every adventure begins on a path someone else made, and ends by leaving one of its own. Trace asks the adventure travel industry to look both directions at once: backward at the wisdom, cultures, and landscapes that shaped us, and forward at the legacy we are actively writing. It is about the footprints of an industry at a crossroads — ecological, cultural, and generational.

What has been passed down to us, and what are we passing on? From indigenous knowledge systems that have read the land for centuries, to the succession of business leaders handing torches to the next generation, to the dark, star-filled skies above landscapes that have barely been touched, Trace is a call to travel, and to lead, with intention. In 100 years, what will remain of what we built?

* Je suis vraiment heureuse de participer à nouveau au Adventure Travel World Summit, la meilleure conférence du tourisme d’aventure à l’échelle mondiale.

Les amitiés et les contacts que l’on peut y développer au fil des ans sont absolument incroyablement et enrichissants.

C’est la meilleure occasion qui soit pour rencontrer des leaders mondiaux de l’industrie, de forger d’importantes alliances et partenariats, et de découvrir les nouvelles tendances et les grands défis auxquels l’industrie fait face.

Venez découvrir de qu’elle façon la province et la région de Québec ainsi que la nation Canadienne au complet établissent de solides normes en matière de tourisme d’aventure durable qui sont axé sur la culture et le pouvoir des communautés.

Je ne pouvais vraiment pas manquer cet événement qui se déroule sur ma terre natale. Je n’ai aucun doute que l’hospitalité québécoise et canadienne charmera chaque délégué! Comment pourrait-il en être autrement?!

Il n’y a pas de meilleur moment pour les professionnels du tourisme d’aventure de découvrir ce qui distingue le Canada dans ce monde complexe et déroutant, tant sur le plan politique qu’à d’autres égards. 🇨🇦

Québec, here we come!

See you soon at

08/11/2026

07/23/2026

The TMB is another memorable adventure. We just completed it and were touched by the beauty of the Alps, the charming villages, and the people we met along the way.

Highly recommended—in the shoulder season. Plan wisely! 💯👌🥾

Starting and finishing in the storied alpine town of Chamonix, France, the TMB circles Mont Blanc. This hundred-mile trail is one of the world’s most stunning—and definitely one of its most entertaining.

05/14/2026

The 2026 Adventure Travel Trends & Insights Report by the Adventure Travel Trade Association (ATTA) is out!

The research highlights how the adventure travel sector is evolving beyond the post-pandemic rebound years and entering a more mature, sustainable phase of growth.

Some of the report’s major findings include:

• Smaller group departures are increasingly becoming the premium model
• Adventure travel is expanding beyond physical activity into culture,wellness, food and human connection
• Culinary and cultural experiences continue to grow in importance
• Sustainability is evolving toward regenerative tourism models
• Climate change is influencing destination demand, with growing interest in cooler-climate destinations such as Canada , Scandinavia and others
• Soft adventure experiences like hiking, walking and wellness travel continue to outperform hard adventure
• Authentic human connection and local storytelling are emerging as major luxury differentiators

A recurring theme throughout the report is that travellers are increasingly prioritizing meaning, authenticity and intentional experiences over volume-driven tourism.

The industry direction appears to be shifting away from “more tourism” toward “better tourism.” Amen! 🙏

* This report is free to download for ATTA business members.
For more info : https://learn.adventuretravel.biz/research/2026-adventure-travel-trends-insights-state-of-the-adventure-travel-industry.

05/13/2026

Hornby Island, BC’s gem island located in the northern Gulf Islands, just made Travel & Leisure. Beautiful, and a little bittersweet. There’s always that strange feeling when a local secret gets out.

Sorry, I can’t post the article…it might be a good thing this time. 😉

05/13/2026

Hornby Island in BC’s gorgeous gulf islands just made Travel & Leisure. Beautiful, and a little bittersweet. There’s always that strange feeling when a local secret gets out!

Hornby Island in British Columbia offers white-sand beaches, sunny weather, coastal hikes, and local food, making it a top summer destination in Canada.